Head Growth marketing
Hi, I currently head growth at a neobank in Gulf region. Prior experience in leading digital marketing, pricing (discounts) and product marketing at scale in food tech startup Zomato which went on to do an IPO in India. I have domain knowledge of performance marketing and scaling app based business, how to run discounts efficiently, how to improve funnel conversions and revenue planning. I can also help you with Go to market strategy. Prior to this, I have spent 10+ years in consulting (advising private equity firms on acquisitions) and strategy. I have worked with top global broadcasters (Sony Pictures, Disney) in leading or setting up their strategy teams, and can advise on business strategy as well.
Understanding own product evolution, competitive benchmarking, product and brand positioning, business strategy building interest, getting market feedback before scaling up, product market fit.
Scaling multiple growth levers such as performance marketing, SEO efficiently. Setting up experiments and interpreting results. Business analysis and strategy
Scaling performance marketing across channels (Google, FB, affiliates), search engine marketing, attribution, tech stack, creative frameworks and fraud analysis.
Using discounts to grow customers, optimise offers to new customers to reduce overall costs, working with partners to reduce discount funding cost for company
Running ads on google, keyword research, search engine marketing, conversion optimisation, budget and bid caps, creative analysis, using analytics
I use SEM Rush to develop SEO strategy for content and website architecture on what keyword terms to focus on for organic traffic growth, and understand competition's strength in delivering particular consumer needs and content development.
Food tech - scaling up one of the largest food tech players globally, leading multiple teams, work on revenue planning, digital marketing, discounts, and growing subscription business
Currently advising an Edtech firm in India on digital marketing to grow the business using performance marketing channels for marketing across many countries, and cohort level data analysis.
Heading growth for a neobank in Middle East. Currently setting up marketing tech stack,organic growth levers (SEO, ASO), website, referral, and paid growth channels
Led multiple teams at Zomato, such as growth lead for their subscription business (Zomato Pro), digital marketing, discounts, partnership analytics and revenue strategy for their food delivery business.