Anique Thaplawala
Senior Growth Manager
Bio
I have a broad range of experience in Customer Lifecycle Management, Product Growth, CRO, Data Science, Marketing Technology, Automation, Performance Marketing & Product Marketing
Expertise
Building a team
I built a Growth Team for a very early-stage company. The hiring requirements were completely different as we required doers and people who were very hands-on
Conversion rate optimisation
I optimized landing pages for an ed-tech platform and a VPN service. We did a series of experiments with variations of pricing, packaging, social proof, testimonials, positioning and personalization to achieve a much better conversion
Toolkit
Python
8 years of experienceI have been building tools/scripts/automation on Python to support our marketing technology stack. Some of the cool projects that we did were surge/lean pricing, automatic price adjustments through market intelligence, automatic promotions/cashback and personalized recommendations
Industries
SaaS
I consulted a premium VPN service on topics like CRO, App Marketing, Data Analytics, and Automation. I was able to grow app revenue by 20% month over month and increase our landing page conversion by 1%
Ride Sharing
I started my career with a company called Careem which is now acquired by Uber. My major ride-sharing experience was with Swvl where we accelerated the company from a $150 million valuation to $1.5 billion valuation in 3 years