Anina
Your product isn't getting adopted? It's a human problem. I help founders diagnose and fix it.
Anina is really amazing, definitely an expert in funnel optimization and byer psychology. We will look to work with her in the future :)
Anina was incredible to chat with. She brought a perfect balance of empathy, product sense, and real-world parenting insight. Her feedback on friction, emotional UX, and contextual design was sharp and full of practical nuance. She helped me see the importance of timing, cognitive load, and how small tweaks in flow can dramatically increase conversion and trust. The discussion felt collaborative and deep, not just about UX but about human behavior. I left the call feeling inspired, clear, and grateful for her perspective. Highly recommend Anina for product strategy, user psychology, and experience design mentorship.
Anina came prepared, she had already reviewed our product before the call and went straight into substance. In 30 minutes she reframed how I think about our onboarding flow. Her sharpest point was the shift from showing value to letting the user experience it, which is now shaping our redesign. She reviewed our actual screens live, gave concrete feedback, and offered a follow-up to review the new concepts. Exactly what a mentor session should be. Highly recommend her for anyone working on onboarding, activation, or conversion.
Bio
Your product isn't getting the traction you expected, and you're not sure why. Most of the time it's not the idea. It's how humans actually experience it. I help founders get unstuck by diagnosing the human side of what's not working: — Why users drop off or don't come back — Why a feature exists but nobody uses it — Why onboarding feels right but conversion is low — Why the product works but trust isn't building Practical, direct, no fluff. We'll leave the session with clarity and a clear next step.
Expertise
Design / UX
Translating research insights into conceptual ideas that's both usable, innovative with small budget and tight deadlines is a challenge for most solo UI/UX designer in startups. I coach and mentor many designers embarking to be a startup designer. If you are looking for talent I am happy to assist you in this process.
Idea validation
Startups move fast and idea validation done poorly leads to weak solutions and essentially becoming costly (think about all the expenses in marketing and developing a product that no one needs)
Product launches
Building your first MVP is a balance between dreaming for the beyond and focusing on what right NOW will be the most valuable for your business and customers.
Remote work
I'm one of those lucky few that worked remotely way back before it was the "healthy" thing to do. I've worked across multiple timezones living in multiple countries around the world working with clients across the globe. It made me somewhat obsessed with life design and productivity - happy to share!
User research
Understanding why users behave the way they do is at the core of any adoption problem. I combine qualitative and quantitative methods to uncover not just what users do, but why they do it. Particularly useful when a product is built but behavior isn't matching expectations.
Toolkit
Asana
9 years of experienceAsana is the closets affordable tool you will get to Jira. I've used this for managing my remote clients and project all over the world to stay on track with progress and deadlines.
Basecamp
13 years of experienceI've adapted to any communication and management tool startup founders can afford and this is one of those light weight tools that helps async teams align coming with a low price. Ideal for early stage startup founders and small teams.
Google Analytics
9 years of experienceI've measured various data points eg. bounce rate, time spent on page, exit rates, demographics, funnels and other insights to make informed decisions. Analytics tells us WHAT is the problem, important to combine with quantitative to also understand the WHY & HOW. I've also completed the google analytics academy certifications.
Hotjar
13 years of experienceI've used Hotjar to observe user behaviour through heat maps, video recording and gathered feedback from their survey and feedback tool. Combining quantitative with the qualitative research for optimal insight gathering.
JIRA
13 years of experienceOne of the more complex tools and also more pricey because it can do so much more ask your PM ;) I've frequently work with Jira in more mature and financially stable startups.
Trello
13 years of experienceI've worked both professional and personally with Trello an easy and simple to do list type of task management tool. Perfect for early stage startups and beyond as you can also use it for free.
Industries
Software
Understanding the core problem, analyse and align business and customer value for SaaS companies and products making sure needs are met and we are creating solutions for real problems.