Ani Manukyan

Building and structuring teams from A to Z, including hiring strategies & FTE profiling. This could also be a vital step for companies that plan to go international.

Content is the King as we know. Important points: keywords, backlinking, content structure, responsive copywriting that reflects your TA's language.

Data helps us understand your KPIs. After all, what really matters is your conversion rate. Key points: (A/B) growth hacking web tests, data reporting, target setup and monitoring and etc.

Data levels all arguments. Key points: look into your data, analytical tools, performance management tools, KPIs reporting, connecting dots, building assumptions and validating them.

Email marketing is not very effective on its own. It's important to blend a few other ingredients together: eblast + direct response copywriting content, CTA, follow-ups and follow-ups.

Not knowing where to start when entering a new market? I can help you with that. We will start with: analyzing your TA's and the language they speak (not literally meant), coming up with marketing strategy, lead generation campaigns and etc.

Growth Marketing is the future of marketing. Important points: marketing funnel, lead generation campaigns in each stage of the funnel, performance marketing, content marketing, data marketing, experimentations & data analytics.

CRM, Marketing automation tools, online customer journey (optimization), building workflows for lead generation campaigns & customer journey flows, lead assignment & performance measurement.

Product introductions (including content, pricing & acquisition strategies), product portfolio alignment, product-market fit strategy, product-market placement, value-ladder product strategy and etc.

To be effective you have to speak each social media channel's language. Key points: social media channels specifics, acquisitions channels, direct response copywriting, TA analysis & content strategies.

Bidding strategy, ads structuring, keywords strategy & optimization. Adwords can be expensive but when done right, they are effective in the long term.

My fav SEO tool :) links building, analytics of your links (and lost Opps), keywords research, keywords strategy inc. content strategy & backlinking with external sources.

Analytical functions, digital optimization, behavioral analytics & psychology, insights analysis, critical data metrics measurement & customer engagement growth.

Nothing beats Asana when it comes to project management tools. Structuring your work based on your marketing domains and team members; analysis of the usage of it and improving the setup. I work in sprints of 2 weeks or one month.

If you like to plan your social media posts, then Buffer is def the way to go. Needless to describe that it's important to have a social media presence in any business (the extend of it might vary). Spend time analyzing who and how you communicate your message.

Dropbox Premium, categorization, one/two-way sync with other data sources via CloudHQ, analytics of users' behavior and optimization of the folder setup

Needless to describe that it's important to have a social media presence in any business (the extend of it might vary). FB ads are very effective when you have got good content to share with the right audience. Spend time analyzing who and how you communicate your message.

All you need is GA + Hotjar. Keywords research, traffic behavior, and strategy building based on that; KPIs measurement based on views, clicks & conversation.

Reports building based on the main KPIs, visual representation of the important metrics, live changes/ updates to the graphs & visuals of the reporting

Full knowledge: From setting up your CRM, customer journey/ marketing automation, scheduling campaigns, lead assignment, data analytics & integrations with other tools.

Needless to describe that it's important to have a social media presence in any business (the extend of it might vary). LinkedIn ads just like FB ads are very effective when you have got good content to share with the right audience. Spend time analyzing who and how you communicate your message.

Full knowledge: From setting up, scheduling campaigns to analyzing them. Including Zapier integrations with your CRM tool or marketing automation tools.

Structuring your work based on your marketing domains and team members; analysis of the usage of it and improving the setup. I work in sprints of 2 weeks or one month.

Basic knowledge of page building/ updating, regular pages, e-commerce websites; Yoast-plugin for SEO is really a must to understand the ins and outs of your keywords & SEO strategy, this will help boost your traffic

Needless to describe that it's important to have a social media presence including YouTube (as a way to visualize your product/service) in any business (the extend of it might vary). YouTube videos are very effective when you have got good content to share with the right audience. Spend time analyzing who and how you communicate your message.

Zapier integrations with CRM tools, spreadsheets, social media accounts and etc. It's very diverse when it comes to the functionalities of the tool and the reasons why you might need to deploy it.