Ani Gomtsyan

I’m a Growth Lead working on lifecycle, retention, and monetization for consumer apps. Most of my work is pretty straightforward: I look at where users drop off, where revenue leaks, and fix those points. That usually means onboarding flows, paywalls, pricing, and winbacks. I’ve worked with apps like Lingvano, BetterSleep, Pixelcut, Quittr, and Cheaterbuster. Different products, but the same core problems show up again and again: low trial conversion, weak onboarding, retention flattening too early. Some recent outcomes: Improved trial to paid conversion by ~20–30% through paywall and messaging changes Increased early retention by ~10–15% by fixing onboarding and first-session experience Built winback flows recovering ~8–12% of churned users Through Tangent, I’ve also contributed to $50M+ in incremental revenue across subscription apps. I usually work closely with product and data teams, running experiments and iterating fast. Nothing fancy, just consistent testing and fixing what actually matters. If you’re dealing with: low conversion retention dropping early lifecycle not really driving revenue happy to take a look and figure it out together.

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  Email marketing

  I’ll fix your email deliverability issues and help you build scalable email flows that drive revenue. From onboarding to winbacks, I focus on what actually converts. Results include better open rates, higher conversion, and ARPU increase.

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  Growth marketing

  I help subscription apps grow by improving conversion, retention, and monetization. Focused on onboarding, paywalls, and lifecycle. I identify where growth is stuck and fix it through experiments. Results include +20–30% uplift in trial conversion, +10–15% retention lift, and ARPU increase.

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  Marketing automation

  I help set up marketing automation systems that scale. This includes choosing the right tool stack, structuring events, and building flows across email, push, and in-app. Less about campaigns, more about getting the system right so it runs consistently.