n/a
Sole Proprietor
I operate a sole proprietorship to serve marketing research, strategy and analytical needs for a core set of clients.
B2B
Andy Reinaker
Innovation Growth Strategist and Adviser
Philadelphia, United States (-05:00 UTC) Englishfrom Lancaster, United States
$99 / hour
Price per hour
15 min30 min60 min
Time Blocks Available
4.98
10 reviews / 16 sessions
Mon
09
Next availability
Bio
I’ve developed and executed original research on the fundamental motivational drivers and behaviors that underlie campaign success, and have applied rigorous practices and principles over 15 years of strategic consulting experience. - Developed innovative value-based behavior prediction framework during marketing strategy doctoral program, with results showing high predictability and broad applicability - 15 years experience in business strategy consulting across several industries, with an excellent record of supporting fortune business leadership initiatives toward brand success - Product manager for marketing research company, delivering cost-effective, high quality comprehensive analyses to support complex business decisions, delivering 2.5x growth for suite of products in one year. - Lean startup methodology practitioner to drive service innovation forward while eliminating process inefficiencies
Expertise
Advice on funding
Establishing and communicating traction can be crucial to finding the right source of funding for your business. Making the most of the current situation is an invaluable function of business at any development stage. I specialize in helping organizations forge a path forward by leveraging current resources in the context of the business environment.
Design / UX
Increasing conversion is all about effectively communicating the value of moving forward in a process. There is an endless number of tactics to implement, experiment with, and find what works in the context of your unique situation. More importantly, the fundamental needs and wants of people are universal, and once understood will support a strong core for innovation in any organization.
Product market fit
Achieving product market fit means successful execution of a plan that bridges the gap between what customers need and what you provide. Development and communication of a unique value proposition that will attract engagement is a critical factor, relative to other customer options.
Toolkit
Mailchimp
11 years of experienceProficient in planning and running A/B test campaigns for increased marketing conversion. Creation of a marketing strategy that promotes relationship building and value creation is paramount.
Experience
I am CEO and Founder of a marketing research and strategic innovation firm. We serve our clients by analyzing business and market dynamics to create innovative strategies to accomplish broad and targeted marketing efforts.
B2BServed as Product Manager in the Government Business Unit for a nationally recognized Insurance company.
TargetRx
Product ManagerProduct Manager for a marketing research firm in the Healthcare and Pharmaceutical industry. I oversaw a portfolio of products designed to analyze and communicate the effectiveness of messaging and marketing collateral to brand executives.
B2BI assisted client needs at multiple stages of the system development process, including testing lead, conceptual design, and detailed design of claims processing and underwriting software for leading insurance companies.