Andy Mura

Your go-to person for marketing strategy (customer personas development, objectives, channels and tactics, budget allocation, monitoring, optimization) lead generation, growth, business strategy (competitor analysis, market analysis, product, positioning, pricing, strategic partnerships...), content marketing, inbound marketing, performance marketing, user onboarding, UX, and customer success.

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  Content marketing

  Content marketing means reader personas, qualifying KWs, thought leadership, partnerships, content strategy, engaging content, distribution/promotion, influencer marketing, and conversion strategy. Failing to focus on one of these steps dramatically reduces ROI. That's why a solid content marketing strategy is so hard to execute. I manage blogs with a 12-15% increase in monthly traffic that generate lots of direct/indirect conversions. Happy to share the secrets that lead to success.

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  Growth marketing

  Growth is about selecting the right channels and delivering the right message at the right time. A few tricks here and there can help. In general, though, the main growth hack is designing a funnel that generates predictable results in terms of number and quality of leads. Glad to support you with hand-on tips and tactics on how to effectively drive growth through product, marketing, and sales and share with you the appropriate tricks that can help you speed up the process.

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  Marketing automation

  The customer journey spreads through different channels. A properly designed funnel should help you generate awareness, traffic, interest, and guide leads through the discovery journey. Every touch point with your brand leaves a permanent mark on your potential customers. Let me show you how to create funnels and dashboards that will help you optimize the customer journey through automation for both inbound and outbound activities.

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  Google Ads

  13 years of experience

  I love Adwords. So many options....sometimes this might even lead to paralysis due to choice overload. :D Planning campaigns based on desired outcome is essential not to get lost in the jungle of opportunities for interception campaigns, intent-based campaigns...Worked for three years with CSMs at Google and learned a lot of very important lessons which I'm happy to share.

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  Ahrefs

  11 years of experience

  50% of your content strategy is SEO. 50% is distribution. Without a solid KW-based strategy there is no traffic, no conversions, no growth. "You just need to create great content!" I'm sure you heard that before. Well, there's lots of great content out there. And most of it is basically unread. Ahrefs or SEMRush are essential marketing tools.

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  Buffer

  12 years of experience

  Automation is cool. It won't do miracles for your social media strategy, though. Social media is about being "social". Lots of manual, strategic outreach :). But content curation can still be automated.

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  Facebook

  13 years of experience

  Worked for two years together with some of the greatest CSMs at Facebook. Lots of experience in running successful awareness, traffic, and conversion campaigns. If your FB ads don't convert you're simply doing something wrong . The algorithm is so powerful that it's basically impossible to fail. It all boils down to your creatives, the experiments you carry out, and the functionalities you actually leverage for your campaigns.

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  Google Analytics

  18 years of experience

  The amount of information you find here is incredible. If you set up your environment correctly and if you familiarize yourself with attribution models and with the platform, of course!

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  Google Data Studio

  10 years of experience

  Great for creating real-time dashboards! I use it in combination with Gekoboard. Not intuitive. Mostly things don't work the first time you try to set up a dashboard. Lost quite a few nights and using it led me to increase caffeine consumption to worrisome levels. However, you can create useful campaign-based overviews to monitor content, outbound funnels, and much more! Not the top expert,for sure!

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  Google Tag Manager

  11 years of experience

  AKA the best way to slow down your site and end up on page 7 in Google. Just kidding. It's easy to get carried away, though. There are a multitude of useful add-ons and scripts that can support your marketing strategy. Having access to Google Tag manager means big responsibility. And with great responsibilities... Marketers should actually be denied access to GTM without the supervision of an SEO expert! ;)

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  Hootsuite

  11 years of experience

  Good tool for monitoring mention. Although I prefer to use Brand24 to also check competitors and carry out some basic sentiment analysis. Still... :D

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  Hotjar

  12 years of experience

  Lovely. Simple. Useful. Great tool for both CRO and surveys. The problem is just creating a proper strategy that leads you from hypothesis to optimization. Hotjar is a great ally that provides the right insight to execute on such an optimization strategy.

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  LinkedIn

  12 years of experience

  LinkedIn is a powerful tool. Accurate information for B2B marketers. The best way to generate high quality leads. Pricey for sure. But very useful for specific campaigns. Unless you just bother people with automated inmail spam. Then you're doing it wrong. Worked directly with people at LinkedIn. The main thing I learned: people want to be inspired and informed not sold to. A great place for meaningful content to thrive!

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  Mailchimp

  13 years of experience

  Stopped using it a few years ago when I moved to Autopilot. Still a very solid email tool. Maybe not the expert I used to be, though :) I'm sure they've added more functionalities. Happy to check it out if necessary.

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  Pardot

  8 years of experience

  Marketing Automation with extra intelligence. More suitable for mature companies but a very flexible for modern marketers. It works well in connection with Salesforce and AdStudio.

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  Salesforce

  11 years of experience

  Not an expert. Don't AMA! :D Just kidding. I mostly use Salesforce for channel analysis, ABM campaigns, audience modelling (for example for programmatic display campaigns), customer persona development, lead quality analysis, sync for re-engagement campaigns, copy writing and content strategy (what??? See customer objections ;) ). No idea about admin or sales only part, though.

• https://andymura.gridify.me/