
Leading a team of demand gen, content and performance marketers with responsibility for PLG customer acquisition and pipeline generation for Sales across SMB, mid-market and enterprise.

Director of Growth | Demand Generation | Build and mentoring teams | PLG, SLG & multi-funnel
Andy was able to help me immediately uncover gaps in my team's organizational strategy and point out key areas to focus on moving forward. Thanks Andy!
Fantastic chat with Andy just now! One great thing about speaking with industry mentors is that you receive valuable advice that saves you time. I now have much better clarity on how to approach my career growth plan.
Andy gave me super helpful tips and insights on growth strategies that really worked. His advice was easy to understand and put into action. If you need a mentor who knows his stuff and can help you level up, Andy’s your guy!
I am a multi-time B2B demand generation, growth, and marketing leader with two passions at work: helping people grow and solving problems. I have experience across PLG, Sales-led and multi-funnel companies I'm here to help you grow and develop personally and professionally. I can help you with: - Demand generation and growth strategy - Go-to-market and audience development - Growing and developing teams - Diagnosing channels and conversion funnels - Getting unstuck, prioritising and deciding what to do next - Ways of working and communication in a remote business - Imposter syndrome and feelings of inadequacy Please get in touch - I hope we can chat soon!
Content is your engine for growth and building a position in your market. It's also hard to do well! Let's talk strategies, topics, and how to build relevance with your target audience.
Demand Gen has been the core of my roles for 10 years. We can chat about identifying and fixing weak points in the conversion journey and how to generate demand for your business.
This is the fun stuff! I love exploring new ideas and hearing how people are trying to solve problems in new ways. Let’s take your idea, break it down, stress-test it, help you build towards a V1, and create a plan for launch.
Do you sometimes wonder if you will be caught out as a fraud? Or think “I just can’t do this?”. Don’t worry, many of us have been there. Chances are you do deserve to be where you are, you can do it, and everyone around you feels a similar way. Let’s chat, remove your mental blockages and get moving!
A new launch is always a huge investment and a huge opportunity. Let’s make sure you get the most out of it. I can help with identifying the audience, building the plan, internal enablement, and extending the value past launch day.
Working and leading teams in a remote setting takes extra effort, especially as the company grows. I can help you with communications, stakeholder management, working across teams, as well as how to successfully hire and grow a team.
Working at fast-growing companies is hard and sometimes frustrating. It’s completely natural to get frustrated and need to let off some steam. I’ve been there and understand so am here to listen.
I am a multi-time user and one-time employee of Hotjar so have extensive experience diagnosing issues and identifying growth opportunities with all Hotjar products.

Leading a team of demand gen, content and performance marketers with responsibility for PLG customer acquisition and pipeline generation for Sales across SMB, mid-market and enterprise.

I led the team responsible for creating demand and generating inbound pipeline and revenue at this market research SaaS scale up.

In this B2B2C fintech I was the first senior marketer and built a cross-functional team focused on B2B demand generation and content marketing.