Helping mission-driven companies launch new brands and scale revenue.

Andrew Ishimaru
Founding Partner @ Optimotive.co
Bio
I strive to live by "intelligent hustle". Hustling is putting in the work required to accomplish great things. Intelligence-- well, it speaks for itself. So to hustle intelligently is to hustle with regard to creative pursuits, ones that require divergent and unorthodox thinking to exponentially move the needle where others can't or won't. Currently a digital nomad traveling the world one city at a time - 30+ countries and counting. My personal website where I write about growth marketing is found @ AndrewIshimaru.com
Expertise
Advice on funding
Have raised funds for past ventures, advised companies raising money, and at one time worked for an angel investor where I had privileged access to pitch decks, investor meetings, demo days, etc.
Building a team
At Optimotive I've built a team from nothing to 15+ people across a remote organization working all around the world. I am very proud of our teamwork and the culture we've built as well!
Content marketing
Have built and run content marketing strategies for many clients including successes from 0 to 100,000+ monthly site visitors. Very well versed in all things content.
Growth marketing
True growth hacking is few and far between, but I have had a few moments of creative ingenuity where I've implemented true growth hacking campaigns. Very passionate about growth hacking.
Marketing automation
Very familiar with automation from marketing to sales enablement, mostly via Hubspot but on a few other platforms as well like Pardot, ActiveCampaign, etc.
PPC strategies
Have managed over a $1 million in PPC spend over a variety of channels and manage PPC through my team on a daily basis in Google Ads, Facebook Ads, LinkedIn Ads, Reddit Ads, Outbrain, and more.
Product market fit
We've run product market fit testing for several clients as well as encountered this launching our own ventures. Have some strategies for bootstrapping and lean testing PMF as a small company.
Toolkit
ActiveCampaign
8 years of experienceHave set up and managed marketing automation for clients here. Well versed in marketing automation and email marketing from basic to advanced segmentation and branching logic.
Google Ads
11 years of experienceHave set up and managed for clients here. Well versed in all aspects of this platform from basic to advanced functionality. We use this on a daily basis.
Asana
11 years of experienceHave set up and managed for clients here. Well versed in all aspects of this platform from basic to advanced functionality. We use this on a daily basis.
Bare Metrics
10 years of experienceHave set up and managed for clients here. Well versed in all aspects of this platform from basic to advanced functionality. One of our past clients used this for the back end of their SaaS platform
ConstantContact
13 years of experienceHave set up and managed marketing automation for clients here. It's not that great but if you are already using it I understand it could be a pain to switch. But you should probably switch to something better.
ConvertKit
9 years of experienceHave set up and managed this for clients and ourselves. Well versed in this particular tool as we use it as one of our primary email capture plugins within Wordpress
Facebook
11 years of experienceHave set up and managed for clients here. Well versed in all aspects of this platform from basic to advanced functionality. We use this on a daily basis.
Google Analytics
14 years of experienceHave set up and managed for clients here. Well versed in all aspects of this platform from basic to advanced functionality. We use this on a daily basis.
Google Webmaster Tools
11 years of experienceHave set up and managed for clients here. Well versed in all aspects of this platform from basic to advanced functionality. We use this on a daily basis.
Hubspot
11 years of experienceHave set up and managed for clients here. Well versed in all aspects of this platform from basic to advanced functionality. We use this on a daily basis.
Hubspot
11 years of experienceHave set up and managed marketing automation for clients here. Well versed in marketing automation and email marketing from basic to advanced segmentation and branching logic.
Mailchimp
12 years of experienceHave set up and managed marketing automation for clients here. Well versed in marketing automation and email marketing from basic to advanced segmentation and branching logic.
Salesforce
10 years of experienceHave set up and managed sales automation for clients here. Well versed in general layout, and setup from a marketing perspective for large organizations up to 100,000+ contacts
Unbounce
11 years of experienceHave set up and managed for clients here. Well versed in all aspects of this platform from basic to advanced functionality. We use this on a daily basis.
Wordpress
11 years of experienceHave set up and managed for clients here. Well versed in all aspects of this platform from basic to advanced functionality. We use this on a daily basis.
Industries
Management Consulting
Remote & hybrid business operations to maximize net profit. After starting and exiting several businesses over the years, I started a consulting firm to help modern companies do remote right.
Creative Agency
I founded, scaled, and sold a growth marketing agency over 6 years. We worked with clients all around the world and a remote international team from day 1.
Creative Agency
I founded, scaled, and sold a growth marketing agency over 6 years. We built it remotely and worked with clients all around the world in a wide variety of industries and at scales from small startups to large multinational enterprises.
Experience
- Digital Agencies
Simple referral software for the staffing industry. Raised some money, built an MVP, acquired first few enterprise customers.
SaaS