Andrei Iocin

Created 3 physical product brands from scratch that were sold exclusively online. 1 failed. 1 broke even. 1 made it all worthwhile. Sold the business.

I've set up an experimentation program at Sendcloud, for both website conversions and SEO. I can help with questions about whether you should be testing in the first place, what to test, how to come up with creative test ideas, how to measure, and how to A/B test like a pro.

I have extensive experience with tools Google Tag Manager, Google Analytics 4, Mixpanel, Segment, and data tracking tools in general. Or if you need help with designing your martech stack, I'd be happy to think along with you.

I love technology and constantly keep looking for new tools that can make my marketing life easy—whether it's to automate a manual, time-consuming process, a lead pipeline, or just to use programmatic prompt engineering to create content at scale.

I used Universal Analytics to measure paid campaign performance, organic efforts, and A/B test results. Did several audits and improved implementation. Now switching to Google Analytics 4 and doing the same.

I set up dashboards in Google Looker Studio to measure SEO performance with data from GSC or GA, or Bigquery through SQL. Super useful for solid decision-making in Growth.

Have been creating and managing tracking codes, simple or advanced, to track behaviour or custom events, to better understand how users behave on our website and within the product.

Set up multiple (custom) emails, series, and form tracking via Intercom during my time at Sendcloud. Set up an automated monthly report that pulls data via SQL from BigQuery to calculate custom usage metrics for users.

Having worked as a developer, I'm quite comfortable with coding and writing custom scripts for tracking purposes but also to alter page functionality in HTML.

Used it extensively to monitor user behaviour and feature adoption at Sendcloud. Set up custom dashboards, used it to find conversion opportunities and to measure different KPIs that we have in marketing.

Used it extensively at Sendcloud for research and to get a better understanding of the SEO competitor landscape but also for technical SEO issues that we couldn't notice ourselves.

Created an experimentation program at Sendcloud where I ran multiple tests through VWO, while integrating it with Google Analytics through Google Tag Manager and to Segment and Mixpanel.

Having worked as a PHP developer in the past and with Wordpress for 3+ years, I understand quite well the quirks and under-the-hood way of working in Wordpress.