Andreea Moise

I've built and led teams across marketing, social media, design and customer care, but I mainly focus on hiring and training influencer specialists with the largest team ever built being 10 specialists (both junior and senior). Knowing what specific skills to look for when hiring, how to structure an influencer team for max output and efficiency and how to train for success are challenges I see often when building IM teams.

I specialise in building performance driven influencer programs from scratch using efficient, easy to implement and highly scalable frameworks, that I've developed and tested in more than a decade of experience in the field. I primarily work and launch in english speaking markets like US, UK, CA and AU and parts of Europe.

Activated as a social media manager for 5 years across FB, IG, Tik-Tok, X and Pinterest. I use my social media experience hand in hand with ICP research and creating laser focused influencer marketing strategies, mainly based on social user behavior, channel preference and associations. By understanding each channel, I help brands deploy better and highly cohesive influencer content and activations, both paid and organic.

User research plays a huge role in how I approach influencer marketing and in the past years I've worked on refining ways to do ICP research that is not only product centric but content centric. I've seen a lot of success plugging in ICP research directly into the influencer strategy with direct impact in testing times, program performance and content longevity.

Influencer marketing is far from being a stress free job - from managing relationships, figuring out case-by-case scenarios, swimming in an ocean of contradicting info and showing value to stakeholders at every step. Whatever it is, you're definitely not alone in it and it helps to have someone in your corner that understands it.

I do everything in ClickUp and I absolutely love it. It can be a really powerful tool whether you're taking advantage of the basic or advances features and automations.

Easiest and fastest way to track influencer marketing and get a baseline idea of performance and impact. I use GA to build both simple and complex attribution models for influencer marketing, depending on the project.

One of the best tools for analysing social traffic behaviour and set up onboarding/various surveys. Always loved using it, especially the recording functionality.

You don't need fancy tools or automations, if you have Zapier. I've used it to handle automations for databases up to 20k influencers and handled thousands of invoices, contracts, briefs etc. though it.