Andreea Macoveiciuc

I do marketing and content strategy for SaaS companies. I prefer early-stage startups and scaleups, but I'm happy to support established companies as well. Happy to guide on ABM/inbound methodologies, marketing strategy, analytics setup, or team setup. I specialize in bringing clarity to content chaos by mapping the strategy and processes in a clear big picture, connecting the dots, finding gaps, and then making sure that all the teams and channels work together for the same end goal. After building the partner marketing strategy for the partner ecosystem at Yokoy, a FinTech scaleup that puts spend management on autopilot, I am now focusing on growth marketing. Happy to share ideas on growth marketing, content or inbound marketing, as well as partner marketing. My approach starts from the bigger picture and is designed to help SaaS companies drive demand and revenue through content. YouTube: https://www.youtube.com/@SchoolContentNet

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  Content marketing

  I specialize in bringing clarity to content chaos and puzzling multiple pieces of data into a goal-driven long-term content strategy. You can book a call if you need help with a content audit, topic ideation or planning your content calendar, developing your overall content strategy, implementing or optimizing content processes, developing a governance framework or choosing and setting up a CMS.

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  Go to market strategy

  I've worked with numerous SaaS startups on GTM strategies, so get in touch if you need help with your brand strategy, positioning and messaging, ICP research and definition, competitor analysis, marketing methodologies, channels and tactics, or team and budget recommendations.

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  Growth marketing

  From user acquisition and retention to revenue expansion, I've tackled the full spectrum of growth marketing challenges. I use a mix of paid, organic - social and content, email marketing, and partner marketing, to drive leads and revenue growth. My work starts with analyzing your data, segmenting it to understand where you're winning / losing, and why, and building a strategy to optimize the buyer journey - for the flywheel effect :).

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  Contentful

  6 years of experience

  I'm using Contentful as headless CMS for one of my websites. Front end is built on React, using the Gatsby framework, with Styled Components for CSS.

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  Ahrefs

  9 years of experience

  Not sure what to use Ahrefs for or how to make the most of it? I'd be happy to jump on a call and go through the features and reports that are more relevant for your use case.

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  Clay

  2 years of experience

  I'm using Clay as engine for our growth motion (ABM, inbound, outbound), along with n8n, Airtable, Lemlist. Mainly for list building and personalized campaigns, but also for monitoring brand mentions, ad engagement, etc.

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  Google Tag Manager

  8 years of experience

  I can help you set up your website tracking with GTM, for reporting in G4. Also, I can help you set up Hubspot form tracking and LinkedIn ad conversion tracking in GTM, so you see all your conversions in GA4.

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  Hubspot

  9 years of experience

  Happy to help you set up your topic pillars and clusters in HubSpot, or create dashboards that make sense and show you relevant content marketing KPIs.

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  n8n

  2 years of experience

  I'm using n8n for workflow automation (ABM, inbound, outbound), along with Clay, Airtable, Lemlist, Webflow. I can help with building your content ideation and production pipelines, automating your paid workflows, social selling motion, etc.

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  Zapier

  6 years of experience

  I'm using Zapier for content marketing workflow automation, in combination with Airtable for the database. I can help you automate process steps and send notifications to writers or your Slack channels.

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  Software

  Content strategy, Marketing strategy & Growth marketing experience in B2B SaaS - HR / Recruitment, FinTech, MarTech, AI Assistants. Can advise on Inbound, ABM, PLG methodologies.

• https://www.schoolofcontent.net/
• https://www.youtube.com/@SchoolContentNet