Andreea Popa
Data Analysis | Data Visualization | Business Intelligence | Owner at KPIs Studio
One of my best calls in 2021. GA + ahrefs + strategy. Thanks, Andreea!
Andreea was a lot of fun to work with. She gave me some specific areas we can improve our marketing work and identified low hanging fruit we can address quickly. She is very knowledgeable and patient explain concepts I hadn’t heard before. Thanks again Andreea!
My call with Andreea was extremely helpful. She is a true expert at Google Analytics and Google Data Studio. She asked me many thought provoking questions and provided invaluable insights during our session.
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Bio
I started my career as a digital marketer and had an entire journey through different types of online marketing for about 13 years. As a marketer, I generated tens of thousands of clients at insanely low costs per acquisition. I had the Marketing Lead role in launching two major startup projects: Ad Badger & Tello Mobile. Whether I was working with large companies or companies that were just starting out, I led efforts to build dashboards and analyze data. So, in 2020, I decided to put my passion for data to work and launched KPIs Studio, a data visualization and analytics project focused on customizing Google Data Studio dashboards. However, the core value that I developed KPIs Studio around is not only to build dashboards but to help people understand their data. This is also why I joined GrowthMentor: I want to assist you in growing your business by making data-driven judgments. I can also help with tips on how to improve your business systems, your efficiency, and your automation processes.
Expertise
Marketing automation
Repeating a tedious task more than twice? Chances are there's a way to automate that and get your time (and your energy) back. Let's find that solution together!
Product analytics
Your analytics data provides you with a quick snapshot of your company’s health. From defining your KPIs to analytics tools setup, I will help you listen to your data and use it to not only prevent any business health problems but also strengthen your company's well-being.
Technology and tools
Know thy tools 🤖 . I believe that tools and technology can greatly simplify our lives. I've worked with a variety of tools over the course of my nearly decade-long career in digital marketing and analytics, and I'm always enthusiastic to learn about new problem-solving ones. I'll be happy to help you in determining which tools are ideal for your company.
Toolkit
Ahrefs
9 years of experienceI use Ahrefs for my own company, KPIs Studio, on a weekly basis. I can take you around the platform and advise you on how to use it for your own company's traffic strategy.
Google Analytics
13 years of experience"We had the conversion rate skyrocket last week and we don't even know why," one of my business prospects revealed. In order to understand your users' activity, Google Analytics (and all analytics solutions) require your questions and curiosity. You bring the "why," and I'll guide you through the possible answers.
Google Data Studio
9 years of experienceSince 2018 I have built hundreds of dashboards focused on the businesses' data needs. In 2020 I started KPIs Studio, a service for customized Google Data Studio dashboards that helps businesses pay more attention to data and to their customers' behavior.
Supermetrics
9 years of experienceIf you need help with setting up and using Supermetrics for Google Sheets or for Google Data Studio, I can be your guide through their nooks and crannies.
Industries
Digital Media
I've worked both inside and alongside digital media agencies. I understand the pace, the client pressure, and where strategy and reporting tend to break down.
Digital Marketing
13+ years across paid media, campaign strategy, and analytics. I help both companies and marketers build clearer reporting, fix underperforming campaigns, and make better decisions from their data.
B2C
Experience running and measuring paid campaigns for consumer-facing brands across multiple channels. I'm most useful when there's a gap between what the data shows and what the team is actually doing about it.
SaaS
Hands-on experience with SaaS advertising through AdBadger, understanding how subscription metrics, trial funnels, and paid acquisition interact in practice, not just in theory.
E-Commerce
Paid media and analytics for e-commerce brands ranging from global retailers like Charles Tyrwhitt and Loop to local independents. I know how differently these businesses operate and how to build the campaign strategy that fits the actual context, not a generic template.
B2B
Worked with clients like Henley Business School, Otovo, Loqbox, and Search Scientists on campaign strategy and performance measurement. Comfortable with marketing for longer sales cycles plus the reporting complexity that comes with them.