Andrea Vian

Hi! I'm Andrea, nice to e-meet you. Originally from Italy, I based in Barcelona, Spain since 2008. I am a Marketing & Growth professional with 15+ years of work experience. I have a T-shaped background, with deep expertise in Marketing Acquisition and Performance, complemented by experience in CRM, Email Marketing, Organic growth (SEO/ASO), Social & Content, Affiliate partnership, Influencers Mkt, and Branding. I have been working for Web-based projects as well as Mobile Apps, so we can talk about both areas and on projects that involve the two of them. Do you want to have a conversation in one of the following areas? Reach out! * How to grow, lead, manage a Marketing & Growth Team * How to set up a Paid Media Performance Marketing strategy * How to prioritize the right Marketing channels and how to test them * Scale up Marketing in new Geos without getting lost, any help? * Performance Marketing advanced measurement, attribution, incrementality * CRO to boost your traffic effectiveness: landing pages, funnels, paywalls & more * Pricing optimization and testing (disclaimer: this is also related to the above point) * How to set up a holistic Growth strategy beyond Acquisition Mkt: AARRR framework Any other topic you feel like it would be good to discuss - get in touch!

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  Building a team

  10+ years of experience growing and leading growth marketing teams, with a focus on Performance Marketing profiles. I can provide you with advice and recommendations on how to: - set up your team: which profiles to prioritize given resources available - plan hiring processes: interview steps, what to assess, technical business cases - design career and development paths: onboard, grow, and retain your talent Hiring is a key task, if done well it can boost the performance of your marketing team.

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  Conversion rate optimisation

  I have been running Conversion rate optimization tests throughout my 15 years Digital Marketing and Growth career. I can provide advice and recommendations on Landing Page, Funnel, Paywall, and Payment steps optimization projects.

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  Email marketing

  I have been working for multiple years managing CRM / Email marketing programs, both hands-on and working with a Specialist. I learned Email deliverability best practices and platform setup. I can provide advice and recommendations on Email campaigns, both transactional and promotional. And how they are working cross-channel with other marketing channels.

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  PPC strategies

  13+ years of experience in PPC / Paid Media / Performance Marketing space. I have been managing campaigns and teams operating on major Performance platforms, like Google, Facebook / Meta, Microsoft, and more. Focus on direct response goals, both for Web and Mobile Apps.

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  Pricing strategy

  I have been working in highly pricing-sensitive verticals (travel), subscription business models (health & wellness), and e-commerce (technology). In these contexts I have been involved in pricing optimization and AB testing projects, so I can provide advice and recommendation with a particular focus on how Pricing strategies are impacting Marketing and Growth channels.

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  Technology and tools

  My growth marketing approach is strongly focused on technology and data. During my professional career, I have been involved in projects aimed at managing Perfomance Marketing program at scale trough 1st party inhouse tools as well as 3rd party platforms. My knowledge spans as well the whole Marketing tech stack ecosystem.

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  Google Ads

  16 years of experience

  I have been working with Google Ads platform for more than 10 years, mananging small and large scale Paid Search campaigns, App campaigns and Display/PMax campaigns.

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  Semrush

  6 years of experience

  I have been using SEMRush for some years, especially to get new keyword ideas and to analyze competition data, something that otherwise would be quite hard to do.

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  Trello

  9 years of experience

  I have been using Trello for many years, both for ad hoc projects and to manage daily streamlined growth and marketing activities. Working with Agile coaches, I was able to make the most of it, Trello is a great tool but if you understand how to use it and how to make the most of it - it will boost your productivity. Any questions on Trello? Do ask!