Andrea Bergamini
Global Category Director | Leadership Team Member | Board Member
Bio
There is nothing stronger and more powerful than connecting with people who walked the road you are on before and can share their experience. Since when I started my careers 15 years ago in sales I have always relied a lot on mentors to help me, bounce ideas and give me the chance to vent. It is such an honor to be now "on the other side" and help other people in their journey. 15 years have passed and I am now in charge for the global product portfolio of a large corporation so I can help you with: - Portfolio definition - Product Creation process - Pricing Strategies - Sales Strategies - Portfolio Management and complexity I had the luck to manage different and diverse teams and I would love to share my experience with you in building a team and make them thrive! If you’re looking for structured product strategy, or even simply someone to bounce ideas off , I'd love to connect and chat with you. What's your excuse?
Expertise
Building a team
Any success is strictly link to the people that are part of the team. You need to look at the right balance of personalities and ambitions in order to create a team culture that is inspiring and dynamic but not toxic. With more than 10 years of managing teams I have few experiences to share to fellow leaders who are "scratching their heads" on how to make it work.
Career guidance
Careers are rarely linear and sometimes we take choices that make sense only years after when we look back and see the pattern. Bouncing ideas or simply discussing career choices with an external and unbiased mentor has helped me in the past to see things from distance and "take a step back", I hope I can give you the same help I received from my past mentors!
Go to market strategy
Planning how to launch your product on and offline? Been there and done that in Europe and Asia! We need to build a solid plan monitoring distribution, pricing, promotional plans, preseed marketing and have a look at the supply chain.
Leadership
Seeing the people in your team grow and achieve their dreams is probably one of the highest gratifications of being a leader. Leaders need to deserve their right to lead, they do not get it from a job title, and the best legacy of being a good leader is how your teams treat you once you no longer work together.
Pricing strategy
Cost up vs value based pricing approach, analysis of the whole price waterfall to reduce gross-to-net value leakages. Pricing has a direct influence on your profitability and requires tools to be analyzed and understood.
Product launches
Let's analyze together the product launch strategy, which touchpoints have been looked at and how to reach our consumers. It is a mixture of supply chain, pricing and marketing to deliver a successful product launch.
Product management
From product creation process to building a portfolio of physical or digital product I can help you with that. I have spent the last 5 years of my career in building and managing product portfolios across the globe.
Product market fit
How to create the product market matrix? How to plan the success of a product launch in a market which is far from the "one size fits all" approach that might have worked years ago. Let's look together how to build that clarity.
Remote work
Remote work is a blessing! Having access to literally a world of talents is a priceless resource of this century. Managing remote teams is also challenging, creating a team spirit without the physical part requires a structured approach to governance. Let's discuss how to do it together.
Sales
I have spent nearly 10 years in sales, face to face with customers both offline and online. From building the sales pitch to creating a compelling selling kit and how to run the negotiation I am ready to bounce ideas and make your sales pitch a success.
Venting frustration
We all need that extra ear when in time of needs. Sometimes a sudden job change, a restructuring, a change of manager or a shift in responsibility can feel overwhelming. It really is and need some good venting time. I am here for you.
Industries
Consumer Electronics
After more than 10 years in market, regional and global roles in consumer electronics I have a pretty clear view on this amazing industry and its perks. From pricing and commercial strategy to building a product portfolio and manage your capex and prioritization, let's chat and exchange ideas.