Andre Guelmann

How I do it: - Diagnose: fast technical and content audit to find high-impact gaps. - Prioritize: clear roadmap with revenue and effort ranking. - Execute: implement fixes, content changes, and tracking with your team or mine. - Measure: dashboards, tests, and monthly refinements tied to KPIs. What I do: SEO Strategy & Fractional Leadership: I translate SEO efforts into qualified organic traffic, product adoption, and revenue that you can attribute to search. SEO for Generative AI / GEO / LLM: Optimize for AI Overviews and LLM visibility - optimize your site while keeping SEO fundamentals strong. Technical SEO Audits & Consulting: I translate technical complexity into business impact, for sustainable, scalable growth. Site Migrations & Rebranding: I plan and run migrations to protect your organic traffic during changes. SEO Content Strategy & Operations: I help you build SEO assets that will compound over time. SEO Automations & Operations: I build repeatable SEO systems that run reliably so teams focus on decisions, not firefighting. SEO Forensics & Recovery: I solve traffic mysteries others miss. Fast diagnosis, prioritized recovery plan, and hands-on remediation. SEO for AI Browsers & LLM Agents: Prepare your site to be visited by AI Browsers and LLM Agents (not just indexed by them). Hiring & Training: Let me help you hire & train your SEO/Growth team (in-house & freelancers).

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  Artificial intelligence

  Optimizing online assets to increase your brand's visibility in all AI, LLM & RAG Platforms (ChatGPT, Perplexity, Claude, Gemini, AI Overviews, etc).

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  Content marketing

  Content for SEO shouldn't be boring...and great content can be made (even) better with SEO. Let me show you how to scale your content operations to leverage all it can do for you: growth, exposure and conversions.

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  Demand generation

  13+ years working on Growth & Marketing initiatives with Startups and Tech Companies. I helped build more than 8 different Demand Gen teams from zero to 30+ people.

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  Growth marketing

  How long until you run out of runway? Paid acquisition is a quick way to get traffic when you are figuring it out product-market fit. But once you start getting traction, organic growth is the only true long-term scalable strategy for growth. I can help you build a sustainable organic growth engine regardless of your budget or maturity stage.

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  Link building

  Still just as important but it has to be done in a safe and scalable way in order to see actual results. Learn how you can leverage the most modern approaches to link building such as Digital PR and blogger acquisition.

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  Marketing automation

  Keep SEO repeatable, measurable and safe - I build repeatable and scalable SEO systems that run reliably so teams focus on decisions, not firefighting.

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  Mindset coaching

  SEO only feels complicated (and slow) because it involves multiple stakeholders, but by learning where to focus and prioritize on your particular case, you can see results much faster than you would expect.

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  SEO

  After 14+ years of working in-house and consulting with top startups in the world, I've experienced first hand what makes companies succeed (and fail) with SEO. From the basics of in-depth keyword research to the biggest technical challenges of massive websites, instead of starting from scratch, leverage my own experience with all the growing pains you are going through right now.

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  User research

  Understand what is your Total Addressable Market, Serviceable Addressable Market and Serviceable Obtainable Market for SEO. Go beyond search volume and build an SEO forecasting model using historical data.

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  Ahrefs

  16 years of experience

  I am proficient with all major SEO, Analytics and Data tools: SISTRIX, SEMrush, Moz, Ahrefs, Google Search Console, Majestic, Screaming Frog, DeepCrawl, Google Analytics, Google Tag Manager, Mixpanel and Data Studio/Looker.

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  ChatGPT

  4 years of experience

  Optimizing online assets to increase your brand's visibility in all AI, LLM & RAG Platforms (ChatGPT, Perplexity, Claude, Gemini, AI Overviews, etc).

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  Claude

  4 years of experience

  Optimizing online assets to increase your brand's visibility in all AI, LLM & RAG Platforms (ChatGPT, Perplexity, Claude, Gemini, AI Overviews, etc).

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  Google Analytics

  16 years of experience

  I am proficient with all major SEO, Analytics and Data tools: SISTRIX, SEMrush, Moz, Ahrefs, Google Search Console, Majestic, Screaming Frog, DeepCrawl, Google Analytics, Google Tag Manager, Mixpanel and Data Studio/Looker.

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  Google Data Studio

  10 years of experience

  The best solution to blend data from multiple sources, this is my go-to platform for creating customized SEO and Organic Growth dashboards regardless of the sources involved.

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  Google Webmaster Tools

  16 years of experience

  I am proficient with all major SEO, Analytics and Data tools: SISTRIX, SEMrush, Moz, Ahrefs, Google Search Console, Majestic, Screaming Frog, DeepCrawl, Google Analytics, Google Tag Manager, Mixpanel and Data Studio/Looker.

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  JIRA

  16 years of experience

  When working with developers on SEO tasks, it's important to speak their language and work together with them on their existing systems and processes.

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  Moz

  16 years of experience

  I am proficient with all major SEO, Analytics and Data tools: SISTRIX, SEMrush, Moz, Ahrefs, Google Search Console, Majestic, Screaming Frog, DeepCrawl, Google Analytics, Google Tag Manager, Mixpanel and Data Studio/Looker.

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  n8n

  3 years of experience

  Using N8N and other similar platforms (Make, Zapier, etc) to build reports, dashboards and business automations for my clients to optimize their operations.

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  Perplexity

  4 years of experience

  Optimizing online assets to increase your brand's visibility in all AI, LLM & RAG Platforms (ChatGPT, Perplexity, Claude, Gemini, AI Overviews, etc).

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  SaaS

  During my 12+ years of experience helping some of the most successful SaaS & startups in the world kick-start and grow their organic traffic I know exactly what works – and what doesn’t. Let me show you both so you can go from startup to scale-up.

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  Natural Language Processing

  The modern approach to SEO uses NLP to optimize website content, identify and categorize topics and keywords, analyze search-intent sentiment, and understand the topical relevance of your content.