SEO Manager, Team Lead
Anastasia is super knowledgeable in SEO optimization and I learnt a lot today. She gave me the information and tools that I will use for my website. Amazing session. Thank you so much!
Hey, I’m Anastasia, an SEO Manager with 8+ years of hands-on experience, primarily in B2B SaaS, and over 3 years leading in-house SEO teams. My core expertise is product-led SEO: building organic strategies tightly aligned with core product features to drive highly relevant, high-intent traffic. Alongside traditional Google SEO, I actively work on AI search visibility, including improving presence in ChatGPT, and run large-scale studies to better understand AI search and how SEO should adapt. I have experience across all major SEO areas—keyword research and content optimization, technical audits, link building, data analysis, and more. I also have extensive experience in content marketing, ensuring content drives the right traffic, while adjusting it for changes related to AI in search. Currently, I focus more on strategy, team leadership, and cross-functional collaboration to scale organic growth. I love helping with: * Product-led SEO & organic growth strategy * Keyword & competitor research * Content marketing strategy * AI search visibility (GEO/AEO) * SEO team building, leadership & process improvement -> And everything related to SEO, organic growth, or SEO tools 🙂 What I especially enjoy in my role is participating in product development, contributing to new features, and being able to build internal tools or processes. I’m always happy to discuss ideas or challenges related to SEO tools or processes and brainstorm ways to overcome obstacles. Outside of my main role, I also run my own affiliate projects end-to-end—from idea and setup to content, and monetization. If you’re looking to brainstorm SEO ideas or challenges, improve AI search visibility, or talk through team and leadership topics, I’m always happy to chat.
Building a content marketing strategy aligned with the product and business goals, realistic for the competition, and adaptable to changes in search, considering how AI is changing how people find and use information online.
Leading a team of 5 (SEO, outreach, SEO research analyst), from hiring to development. I help set goals, define clear responsibilities, lead 1:1s, and generally manage all aspects of the leadership role.
Have experience in keyword & competitor research, building a content strategy and content optimization, technical audits, getting backlinks, setting goals and SEO analytics, SEO consulting, creating internal SEO tools and products, and everything related to growing the organic search channel.
Working for the company, I have a deep, hands-on understanding of the tool and all its features. Features that I use the most are rank tracking (regular Google & AI engines), website audit, keyword research, and content marketing.
Have a very long history of using the tool. The features I use most are competitive research (Site Explorer), keyword research, and backlink data for analyzing competitors or new websites I find.
Google Search Console is probably the main SEO tool, so I use it extensively to analyze website performance—identifying which countries, pages, and queries drive traffic, as well as diagnosing indexing issues.
My current job is in the B2B SaaS industry, which is an SEO (marketing) platform with AI features. As an SEO professional myself, I combine my own experience with knowledge of this industry.
Being an SEO myself, I also work for a company that targets SEOs as its main audience. I have my own experience in organic search and continuously monitor the industry, trends, and changes as part of my current role.
I have a strong interest in this industry and have tried many online courses myself, always looking for effective ways to grow skills. So, I run personal projects related to online learning.
I'm responsible for driving the company’s organic traffic, visibility, and its impact on business metrics. I build and monitor the organic strategy, plan team resources and budgets, conduct competitor and market research, and identify new growth opportunities. My role includes SEO analytics and reporting, AI search experiments, process optimization, and cross-team collaboration.