Anastasia Borisova

I’m a product leader with a strong analytical mindset. I love digging into data, understanding people and their motivations, running customer discovery, and uncovering real behavioral drivers. With a background in law, I’m comfortable navigating economics, regulation, and complex deal structures. I also have solid experience in business development and M&A. I can prototype and vibe-code, though I haven’t yet built a fully scalable production solution end-to-end. I’m deeply inspired by startup culture — fast pace, real conversations, rapid hypothesis testing, and the search for traction. I’m good at spotting which processes need to be systemized and which ones should be removed entirely so the business can actually move. I’ve worked in corporates on internal products, founded a tech startup supporting high-profile B2B events, and built a brand-communication product from a napkin sketch to 15 client apps in the stores (B2B2C). I served as Head of Product & PMM in an early-stage LegalTech startup. Most recently, I’ve been in AdTech: eLama (Yandex ecosystem) and SplitMetrics (Apple Ads partner). Key roles: • corporate IT project management • founder (Interactivelab.ru: interactive/AR/VR/multitouch) • product manager in startups (brand ↔ community communication, legaltech for outdoor advertising) • product & PMM in digital/mobile ads (Yandex Ads, Apple Ads ecosystem) • product mentor as a full time job. I love spotting and validating emerging trends, and I’m driven by building and using software products that genuinely improve people’s lives — the kind of tools that become part of their mindset and shape new expectations of what technology should be.

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  Go to market strategy

  As a product mentor, I helped a fintech team rebuild their GTM into a data-driven, segment-focused engine. We ran a deep audit of their top channels and created clear launch templates for product and marketing. This gave the team a repeatable system to improve acquisition and engagement.

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  n8n

  2 years of experience

  Building pipelines & prototypes for a pet-project around video contents. One of the most intuitive tools on the market, though can be messy on complex pipelines.

• https://medium.com/@anastasia.borisova/lessons-from-my-first-months-as-a-product-mentor-73972e7dd553