Amy Woodward

In addition, I have made significant contributions to high-growth B2B SaaS companies by leveraging my skills and expertise to support their success. I specialise in building robust inbound engines, generating demand and qualified leads, setting KPIs and benchmarks, and optimising customer funnels. My experience extends to creating multi-channel campaigns across platforms such as Google Ads, Facebook, Instagram, and LinkedIn. Moreover, I have a keen understanding of account-based marketing (ABM) strategies and implementing data-driven qualitative reports. If you need help with your marketing efforts, feel free to contact me. I am here to assist you and share my knowledge and expertise.

• 

  Building a team

  I'm passionate about building and leading teams that achieve their full potential and enjoy the work they do. I aim to create an inclusive and supportive culture that fosters growth and development, unlocking the full potential of team members to drive success.

• 

  Content marketing

  Building content marketing strategies for B2B Saas companies to educate and generate demand within different international markets, whether it's through webinars, toolkits, blog content, thought leadership.

• 

  Conversion rate optimisation

  Over the years I have completed several Conversion Rate Optimisation audits on websites, landing pages and user journey flows, using tools such as Google Analytics, Hotjar, Wynter, Google ads and others, to identify gaps where visitors are dropping from the process.

• 

  Email marketing

  Ensuring Email Marketing is working well alongside the Sales, BDR and Customer Success communications, and that the content is targeted to the right person, and the right market is the key to success. I love analysing email performance and seeing where we can make tweaks, as well as overhauling a strategy completely if it's not working.

• 

  Growth marketing

  Growth marketing encompasses many skills, but in the end is all about identifying ways to growth the business using different channels, messaging and processes - and making sure to execute on them! My expertise spans across various channels, including SEO, SEM, social media, content marketing, demand generation and demand capture techniques and email marketing.

• 

  PPC strategies

  Expertise in developing PPC strategies, crafting data-driven campaigns for maximum ROI. Years of experience optimising ad spend, balancing between spending on demand Generation, capture and brand.

• 

  Google Ads

  4 years of experience

  I have experience setting up google ads accounts and campaigns for startups, as well as partnering with PPC agencies to optimise performance from both demand generation and demand capture perspective. My skills in conducting in-depth keyword research, creating compelling ad copy, and optimising campaigns enable me to maximise ROI and achieve business objectives.

• 

  Asana

  4 years of experience

  With hands-on experience in Asana, I am well-versed in project management, workflow optimization, and team collaboration. I have utilized Asana's various features and tools to enhance team productivity, streamline processes, and achieve project goals.

• 

  Google Analytics

  4 years of experience

  Over the years, I have gained significant expertise in utilising Google Analytics to analyse data, implement tracking, and generate actionable insights for businesses. I am proficient in using various tools and techniques to derive valuable metrics, improve website performance, and drive business growth

• 

  Hubspot

  5 years of experience

  Managing our global database and reporting through the Hubspot CRM. Experience in workflows, reporting, data management, pipeline monitoring and sequences.

• 

  LinkedIn

  4 years of experience

  Several years experience using LinkedIn to generate demand in the market for products. Strong understanding of the targeting capabilities aligning them to personas, optimising to formats and using CRM targeting.

• 

  Salesforce

  4 years of experience

  Lead and opportunity management and reporting for full funnel analysis and reporting. Main uses: Reporting, lists, campaigns, data uploads, lead/contact management.

• 

  SaaS

  My expertise encompasses a comprehensive grasp of the B2B SaaS model's fundamental principles, its technical underpinnings, and its multifaceted business implications. I am well-versed in the intricacies of cloud-based software delivery, subscription-based pricing models, and the deployment of scalable applications that cater to diverse user needs.

• 

  SaaS

  My expertise encompasses a comprehensive grasp of the B2B SaaS model's fundamental principles, its technical underpinnings, and its multifaceted business implications. I am well-versed in the intricacies of cloud-based software delivery, subscription-based pricing models, and the deployment of scalable applications that cater to diverse user needs.