We help mid-market clients generate more revenue through paid search marketing.

Amy Hebdon
Google Ads Conversion Strategist
Bio
Hi there, I’m Amy Hebdon. I’m a Google Ads conversion expert and the founder and managing director of Paid Search Magic. I’ve been optimizing Google Ads campaigns for nearly 2 decades at digital agencies like Razorfish, Blast Analytics, dfcb, Mirum and about a dozen others. I’ve also contracted at companies from startups to Fortune 10 Companies across ecomm, saas, services, b2b and b2c. I’ve managed hundreds of millions of dollars in ad spend and driven billions in revenue for my clients. Google Ads can feel complicated and overwhelming. I can help you with big picture strategy and "in the weeds" optimizations so you get more from your campaigns and clarity on what to do next. Come ready to screenshare and we can take a deep and very productive dive into how to improve your account. Book your call and let’s chat about your Google Ads.
Expertise
Conversion rate optimisation
Paid search campaigns are only valuable if the offer converts. Let's review your landing and sales pages to improve the rate at which your most valuable prospects will say "yes" to your offer.
PPC strategies
Objectives. Then strategies. Then tactics. First, we'll get clarity on what you want to accomplish with your paid search campaigns. Next we'll find the right strategies and setup to achieve your goals.
Product market fit
Considering launching a new product or service on Google Ads? Proving out product market fit is essential before spending ad dollars. I'll help you evaluate whether it's time to launch.
Toolkit
Google Ads
23 years of experienceGoogle Ads is exactly my zone of genius. I can answer questions about strategy, settings, measurement, optimization, attribution, account structure, keyword sculpting, bidding, and anything in between.
Google Data Studio
11 years of experienceInsight-led reporting drives smarter decisions and bigger wins. Google Data Studio is a powerful, free tool that gives you the flexibility to build meaningful custom reports. Warning: there's a learning curve. I can help you with that.
Industries
SEM
20 years experience in paid search marketing (Google Ads, Microsoft Ads) across B2B and B2C industries, in addition to conversion optimization and marketing strategy.
Experience
- Digital Agencies
Blast Analytics + Marketing
Paid Media DirectorWorked closely with analytics and SEO teams while overseeing paid media campaigns and strategy for clients.
Digital Agencies