• Driven by data and crafted with precision, our strategies reshape the way your customers interact with your online store - all to drive more sales from the same traffic and budget.
Ammarah Ahmed
Fractional Consultant | Product UX/UI & CRO | Commercial Growth |ex-Delivery Hero & Alibaba
Dubai, United Arab Emirates (+04:00 UTC) English, Urdu, Hindifrom Dubai, United Arab Emirates
Usually responds in 5 hours
Free
Price per hour
15 min30 min
Time Blocks Available
4.99
77 reviews / 82 sessions
Mon
02
Next availability
Absolutely amazing session with Ammarah. This call delivered a lot of value and left me with clear next steps and plenty to think about. I’m definitely looking forward to speaking with her again.
Nilay Jayswal
Ammarah was exceptional in helping me with the UX/UI of my product and the conversion optimization of my product flows. Her input was actionable and practical, being driven by her diverse background and experiences! I highly recommend her if you need support in those areas of your activities! Thank you, Ammarah!
Spyros Tsoukalas
Ammarah was an excellent mentor and a great sounding board for my app idea. She offered thoughtful, practical insights that helped me see the product from angles I hadn’t fully considered—especially around positioning, value, and user perspective. What I appreciated most was her ability to challenge assumptions without being discouraging.
Ahmed Bedawy
Bio
Fractional Consultant and growth leader with 10+ years scaling e-commerce, q-commerce, and healthtech platforms in emerging markets. Proven track record creating products that boost profitability, enhance customer retention, and serve communities with speed and precision. Things I can help you with: ✅ Turning data into actionable insights ✅ Optimizing conversion rates and UX ✅ Validating ideas before launch ✅ Designing seamless product flows ✅ Building high-performing teams ✅ Establishing processes that drive results Here to support you and your team's growth. Let's connect and work together towards your success - excited to help however I can!
Expertise
Bootstrapping
Worked with 2 different bootstrapped start-ups, one in the health-tech industry and one in the q-commerce B2B industry to launch the initial business on a minimal budget and as part of a very lean team
Building a team
Worked in both early age start-ups as well as start-ups in the scaling stage and set up overall team structures as well as new teams in multiple countries
Conversion rate optimisation
Worked on optimizing the platform's (web and app) customer journey in both e-commerce and q-commerce. Well-versed in creating strategies to drive micro-conversion rates as well as overall conversion rate
Customer success
Launched and set up customer success teams and processes from scratch in 2 different international markets for different target audiences in both B2B as well as B2C business model structures
Design / UX
Worked with the Product team in most of my roles to review the customer journey and experience on the platform, evaluate the bottlenecks, identify growth techniques to increase micro-conversions throughout the interface in order to ensure the product was customer-friendly and easy-to-use
Idea validation
Worked cross-functionally to review and optimize the different stages in the workflow lifecycle. Collaborated with teams to carry out A/B testing in both product as well as strategy. Well-versed in using data-based evidence to validate ideas objectively
Mindset coaching
Led large teams spread across 5 different countries. Experienced in setting up teams in the office as well as remotely across different experience levels. Mentored multiple teams to enable their personal and career growth and improve performance
Toolkit
Figma
4 years of experienceWell-versed in using the Figma suite of products. Built multiple web and app designs and prototypes on Figma and FigmaMake for various on-job roles as well as client projects.
Google Analytics
9 years of experienceUsed Google Analytics for monitoring traffic on the platform, reviewing campaign performance, understanding customer platform journey, evaluating platform search trends and search funnel performance and creating action plans accordingly
Google Data Studio
7 years of experienceUsed google studio as a primary platform for development of customer dashboards to monitor business health and create better visibility for senior management on key topics
Tableau
7 years of experienceUsed Tableau as a key platform for tracking of dashboards to monitor business health and deep dive into data for better monitoring and understanding of the business and creation of data-driven strategies
Industries
B2B
Worked in 2 organizations, one of which was a dedicated e-commerce business model focused exclusively on B2B customers across all organization functions as one of the founding members.
Marketplace
Worked in e-commerce for over 3 years, across 5 different international markets in South Asia and Southeast Asia alongside industry leaders such as the Alibaba Group
mHealth
Started my tech industry career in an early-stage online pharmaceutical and medical services start-up. Worked on developing the ideation further and increasing reach and offerings of the platform.
E-Commerce Platforms
Worked in 4 different companies across 6 countries understanding different customer insights and customizing our business model and approach for better chances of success
Experience
talabat's food delivery business works with over 27,000 brands and almost 50,000 branches, while our q-commerce concept, talabat mart, now delivers groceries to customers in Bahrain, Egypt, Jordan, Kuwait, Iraq, Oman, Qatar, and the UAE in 30 minutes or less! • Lead regional operations for the Account Management function across 8 markets, driving strategic transformation, performance enablement, and process excellence for 320+ sales professionals • Co-own with DH Central P&T teams and regional markets to develop local GTM plans and scale AI-driven restaurant engagement solutions, enabling efficient operations for growth, sales, and tasks. Led the strategy and launch of talabat's first AI AM bot, deploying it in four markets to give vendors real-time, multi-lingual performance insights, growth tools, and operational support. • Managed SG&A forecasting and workforce planning (MPP) across all markets, driving alignment with MDs and Finance leads and improving resource allocation accuracy, reducing costs by 5%. • Redesigned the regional AM compensation framework, overhauling bonus schemes and bracket logic while preserving payout performance despite stakeholder pushback, improving pay competitiveness in 3 key markets. • Established and scaled the AM training function, launching the VWS framework and deploying an AI-led LMS in partnership with Sana; trained 100% of AMs across the region, enabling online continuous learning and measurable improvement in sales effectiveness, with best-in-class instructionally designed training material and learning experiences. • Conceptualized and executed tPitch, the first region-wide sales pitch competition, enhancing pitch consistency and sales team evaluations across markets. • Managed rapid team expansion (2x growth YoY) while improving employee engagement—delivering one of the highest Peakon scores within the Partner Growth department and outperforming talabat and Delivery Hero benchmarks.
Food Delivery
Middle East Internet Group
VP Business Growth and Performance• Managed overall business health and performance. Ensure business growth targets are met, own the business P&L and budget planning • Led the Performance team, creating clear ownership and visibility of KPIs across the organization. Ensuring availability of proper tracking and visibility of major business KPIs through dashboards and trackers • Led the Growth team to push consistent A/B testing and identify growth hacks to enhance business growth • Led the CX team, focusing on collaborating with all stakeholders to ensure all business processes and strategies are created with a customer-first mindset
E-CommerceB2CB2BSaaS
Foodpanda - Delivery Hero
Q-Commerce Growth and Performance Lead• Led the Growth & Performance function for foodpanda’s Q-Commerce Vertical, Pandamart. Owned order and customer growth initiatives, P&L, and budget planning • Optimized FE experience and on-app customer funnel. Enhanced search performance to drive up ATR and CVR • Developed a new expansion strategy for a grocery-first approach. Increased coverage across multiple cities • Devised vertical pricing strategies to increase basket size and achieve the path to profitability targets • Developed and executed effective reporting and assessment tools to minimize risk and identify areas of improvement • Collaborated with internal stakeholders to understand business challenges and opportunities. Recommended solutions across the complex range of products and processes • Identified areas of improvement, carried out feasibility analysis and A/B testing, and rolled out new projects
E-CommerceB2BB2COther
Bazaar Technologies
Head of Growth and Customer Success• Devised the Growth strategy and team structure. Set team-level KPIs, and training for different sales teams • Collaborated with the Tech team to build in-house back-end systems as well as the Agent app for agent performance management and order booking. Ensured the App became the primary ordering channel for customers • Managed overall customer experience across all touch-points, maintained a healthy CSAT and built customer-centric initiatives as well as customer retention strategies. Improved MoM retention to 80%+
E-CommerceB2BOther
Daraz - Alibaba Group
Head of DarazMall• Managed the overall commercial and operational performance of the DarazMall business unit. Responsible for ensuring growth targets are met • Coordinated cross-functionally to ensure all stakeholders are aligned to meet the set strategic objectives • Led and managed the operational performance of the brands, work on different strategies to maintain lead time, plan on getting fast-moving products in inventory and take necessary steps to increase WH sales and ensure overall smooth operations. Improved lead shipping time by 2x • Identified business opportunities and run gap analysis in the business to optimize overall performance • Managed and led JBPs with the brands, develop strategies to integrate brands in Tier 1 Daraz events, and work on overall brand performance optimization and growth • Coordinated with Marketing and Customer Experience to ensure DarazMall awareness and education is in line with the business plans and the customer experience is being continuously improved and maintained at a premium level • Carried out a gap analysis in available tech and collaborate with the Product team to launch new tools and add more features to increase overall engagement and sales via DarazMall
E-CommerceDigital AgenciesB2BB2COtherD2C
Daraz - Alibaba Group
Merchandising and Sales Planning Analyst• Monitored and optimized performance of a diverse portfolio of 8 categories (1.7M USD). Identified business opportunities and carried out a gap analysis in categories. Managed categories’ activity calendar, coordinated all campaigns and brand as well as product launches with all relevant stakeholders • Collaborated with internal departments to identify information needs and worked with SQL databases to design and build reports and develop analyses that lead to actionable insights used to accelerate growth focusing on category insights, geographical sales, customer behavior, category discounting, etc.
E-CommerceB2C
Dawaai
Category Manager• Managed performance of the portfolio as well as the acquisition of new brands that complemented the website’s product assortment and met the objectives of the organization resulting in new signups of 65+ brands • Liaised with the Technical and Product Management teams to improve the overall user experience of the website as well as develop and introduce new features for the website • Carried out category-specific demand planning and tracked category performance. Developed and tracked performance KPIs of products to ensure adequate marketing support
E-CommerceB2BB2CHealthTech
ICI Pakistan
Talent Acquisition Specialist• Led the recruitment of all 5 graduate trainee programs. Developed the concept and executed the marketing campaign for ICI’s Recruitment Drive for 2016 • Initiated the concept of online tests for Trainee programs. Reduced hiring time by 52% due to increased efficiency in candidate selection method and process
Other