Amir Shahzeidi

Scaling a marketing engine is messy. I've spent 8+ years as a demand generation leader at Uscreen, scaling the company from a bootstrapped startup to $25M+ ARR and a $150M PE investment. Joining as the second marketing hire, I've built the entire demand gen function from scratch: establishing SEO and content as primary drivers, scaling paid media through rigorous attribution systems, and building lifecycle marketing to nurture and drive more pipeline. I've done all that while maintaining healthy unit economics that attracted PE investment. I love helping people cut through the noise, identify what actually matters, and build systems that work without burning out their teams or their budgets. What we can work on together: ✅ Building demand gen systems that create predictable pipeline ✅ Scaling SEO and content marketing ✅ GTM campaign planning & execution across new business & expansion ✅ Multi-channel growth strategy and attribution modeling ✅ Establishing pipeline forecasting & reporting ✅ Building and developing high-performing marketing teams ✅ Navigating bootstrapped efficiency vs. PE growth expectations ✅ Adapting to AI-driven marketing (LLMs, automation, new channels) ✅ Managing up to C-level/board while empowering your team After years of learning from my own mentors and coaches, I know the value of talking to someone who's been there. If you're scaling B2B SaaS and need someone who's navigated the messy middle, let's talk. Note: 100% of what I earn through GrowthMentor is donated to GiveWell-recommended charities focused on global health interventions.

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  Artificial intelligence

  Early adopter of AI in marketing, built LLM-optimized SEO strategy and implemented AI-powered GTM stack. Can help you leverage AI tools effectively or adapt strategies for AI-driven channels.

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  Bootstrapping

  Operated 7+ years maintaining healthy LTV:CAC ratios without external funding before recent PE investment. Expert in doing more with less and building efficient growth systems. Can help you optimize for profitability while scaling.

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  Building a team

  Transformed marketing teams from early-stage chaos to high-performing organizations through coaching, clear metrics, and empowerment culture. Can help with hiring strategies, organizational design, performance management, or turning around underperforming teams.

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  Demand generation

  Built and scaled demand gen function from scratch to driving 80-90% of pipeline. Expert in multi-channel orchestration, GTM campaigns and attribution/forecast modeling. Can help you establish systems that create predictable pipeline or optimize existing programs for efficiency.

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  Go to market strategy

  Experience with both product-led and sales-led motions across new business and upgrades. Can help you design offer strategies, messaging frameworks, or campaign execution and promotion plans.

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  Growth marketing

  Led growth from bootstrapped startup to $25M+ ARR through systematic experimentation and channel optimization. Strong focus on unit economics, attribution, and building scalable acquisition engines. Can help you identify growth levers and eliminate what's not working.

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  Leadership

  Led cross-functional initiatives across marketing, sales, and product while managing up to C-level and board. Experience navigating PE transitions and building data-driven performance cultures. Can help with stakeholder management, strategic planning, or organizational influence.

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  SEO

  Built SEO function that drives strong monthly pipeline through organic channels. Recently pioneered LLM-optimization strategy for AI-driven search. Can help with content strategy, technical SEO, or adapting to emerging search channels.

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  Google Ads

  10 years of experience

  Manage 6 figures monthly spend across search, display, and YouTube. Strong in campaign structure, targeting, offline conversions, bidding strategies, and LTV:CAC optimization.

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  Ahrefs

  10 years of experience

  Core tool for SEO strategy, keyword research, tech SEO audit, and competitive analysis. Used to scale organic traffic and content from 10K to 100K+ monthly visitors.

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  Facebook

  10 years of experience

  Run performance campaigns with rigorous attribution and audience testing. Experience scaling spend while maintaining healthy unit economics across FB, IG, and now Threads.

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  Google Analytics

  10 years of experience

  Deep experience with conversion tracking, cohort analysis, and funnel optimization. Use for attribution modeling and marketing channel performance analysis.

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  Google Tag Manager

  10 years of experience

  Expert in custom event tracking, conversion setup, and tag management for attribution accuracy. Can help you implement proper tracking infrastructure.

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  Hubspot

  3 years of experience

  Built and managed full marketing ops stack including workflows, CTAs, emails, attribution, and reporting. Expert in campaign automation and funnel optimization.

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  Salesforce

  5 years of experience

  Configured lead routing, attribution, custom reports, and dashboard tracking for demand gen performance. Strong understanding of marketing-sales alignment.

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  Zapier

  10 years of experience

  Built automation workflows connecting marketing tools, CRM, audience lists, offline conversions, and reporting systems. Can help you eliminate manual work and improve data flow.