Amélie CHAPPELIN
Mobile App Growth Consultant - ASO, Retention, Monetization & Analytics
Bio
I guess you already have a solid background in marketing but you don’t have time to learn the specificities of mobile app marketing. I am here to share my expertise on App growth. During our 30-minute call, together we will explore various dimensions of mobile app marketing, providing you with fresh ideas and useful tips. Here are the key areas where I can guide you: ▶️Go-to-Market Strategy: I will help you uncover the key success factors specific to your app, ensuring your launch sets the stage for long-term growth. 📈Analytics: I will help you identify the most essential metrics and guide you towards reliable analytics tools to gather valuable insights. 📱App Store Optimization (ASO): I will share strategies and techniques to improve your app's discoverability and drive higher downloads. 🗣️User Acquisition: I will guide you through the process to track the effectiveness of your user acquisition efforts and ensure seamless implementation of your Attribution tool (aka MMP) 🎯Retention and Monetization: I will help you devise effective retention strategies, ensuring your app delivers ongoing value and maximizes monetization opportunities. By leveraging my expertise in these crucial areas, you can tap into the full potential of your mobile app. Together, we will pave the way for sustainable growth, foster user engagement, and boost your app's revenue streams. Don't miss this opportunity to gain invaluable insights and actionable advice tailored specifically to your app's needs. 📞Let's connect for a discovery call and dive deeper into your unique challenges.
Expertise
Conversion rate optimisation
Enhancing the conversion rates of your app in the App Store is vital for attracting and retaining users. I can help you find new ideas to test, in order to gain performance.
Go to market strategy
What are the fundamental factors that contribute to a successful app launch? I will give you tips to set the stage for long-term growth. I have successfully helped a lot of early-stage start-up.
Growth marketing
Working both in mobile agencies and with prominent companies, I have successfully aided over 40 apps in achieving their growth objectives, using the growth methodology.
Toolkit
Google Ads
6 years of experienceApp Campaigns with MMP/ Firebase Account Set up and conversion event Continuous improvement and optimization of campaigns Creative assets strategy Analysis
Amplitude
5 years of experienceDefinition of the objectives to be reached for each of the KPIs (conversion funnel, stickiness, retention per user segment, user segmentation & composition, engagement, revenue, etc) Mapping of events to track for business and product KPI analysis Tracking Plan with Best Practices Implementation Dashboard and analysis Training
Industries
Enterprise
Mobile Marketing agency - User Acquisition, App Store Optimization, Retention & Monetization. Clients from all verticals : Education, Travel, Lifestyle, Banking