Established in 2020 and with offices in London and Antwerp, New Game Plan is a scaling partner for founders and business leaders of high-potential companies. By blending the best ingredients of an accelerator, an M&A boutique, a corporate finance advisor and a growth agency, we've created our own unique mix of capability, unlike anything out there. We work with clients through our network and through referral on a selective basis, partnering with ambitious leaders who see us as their secret weapon towards accelerated growth.

Alpesh Unalkat
Chairman/Founder/CEO | Listed PLC and PE/VC experience | Startup & Scaleup experience | Angel Investor | B2B & D2C
Bio
Currently: - An Executive Founding Partner of a Scaling Studio - An Executive Founding Partner of a Brand House - An Exec Chairman at a Managed Services business - An Exec Chairman at a Creative Technology business - A Board Advisor across a portfolio of businesses - An Angel Investor Previously: - Founder & CEO - Built/scaled/exited 3 profitable tech companies - 10yrs experience as CEO, 22yrs on main board - B2B/D2C - M&A expertise - Experienced with PE/VC. I can quickly understand the needs of a company and translate to actionable and sustainable growth plan. CAREER SUMMARY • Visionary entrepreneur/business leader • Created two world’s firsts • Just under 10 years CEO experience • 22 years’ experience on main board of directors • Founded a tech business with PE backing • Co-founded a scaleup studio • 4 prior board advisory roles, 3 current • Startup mentor/investor CORE STRENGTHS • Strategic vision & execution • GTM, sales & marketing • Partnership and supplier management • Transformation & change leadership • Global operational expertise • Championing innovation • People-centric leadership • Financial & commercial focus • Customer delight & retention • M&A and integration • Risk management and governance • “Professionalising & corporatising” SECTOR EXPERIENCES • Professional service • Financial services • Media • Business Process Outsourcing (BPO) • IT Services • Transportation • Public sector • Construction TECHNOLOGIES & SERVICES • Audio Visual (AV) • Digital media (Signage / Intelligent TV) • Immersive rooms • Scanning & archiving • Workspace consulting & design • Augmented & Virtual Reality (AR/VR) • Artificial Intelligence (AI) • Managed print • Document management • Managed services / as-a-service EDUCATION & QUALIFICATIONS • BSc (Hons) Computerised Accountancy, University of East Anglia • Advanced Certificate in Marketing, ACIM (Richmond College) INTERESTS • Horology • Motorsports • Reading • Mentoring / board advisory • Young persons enterprise • Travelling • Exercise (gym, walking, cycling) • Reading • Child support charity
Expertise
Advice on funding
Previously raised tens of millions as part of a business I founded and currently working with a number of clients helping them raise capital to fuel future organic and inorganic growth plans.
Branding
Direct experience of creating a business brand but also brands for products and services within the business, achieving recognition and market positioning across the globe.
Building a team
Direct experience of building a team (and teams within teams) across multiple chapters in my career, ranging from growth from 1 to 50 employees and then 50 to 200 and so on
Go to market strategy
Direct experience of creating go-to-market strategies in a fresh context for new products and services into new direct and indirect (via partner) customers.
Growth marketing
Direct experience of launching a brand to the market and achieving global recognition within 12 months via effective PR and growth marketing. Using marketing to then drive business development and customer growth.
Idea validation
As a founder of two businesses, advisor to multiple businesses and an angel investor I think I am reasonably good at spotting a good idea and validating it. This is something I do in a collaborative way, rather than from an ivory tower perspective, after all good ideas and gems may just be hidden in the detail!
Leadership
Over 22 years on main board of directors across various companies including privately owned, listed FTSE plc, PE backed and partnership. Experience has been varied and interesting and very happy to share what worked/didnt work!
Mindset coaching
Very strong leadership and positive mindset driven to help set the right tone. Focused on culture and people with an inclusive, values driven style of work.
Sales
Strong capability in GTM, value proposition, business development and overall sales management having led and managed teams of <5 and >40 sales people across various roles.
Toolkit
LinkedIn
7 years of experienceWe used LinkedIn to launch a new B2B tech brand to the market and achieved a significant following in a short space of time. This was achieved through use of credits to drive followers and regular posts to ensure fresh content.
Experience
Founder and CEO of private equity backed workspace technology integrator with over 140 employees operating in 69 countries around the world with 600+ enterprise clients.
Consulting