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B2B/B2D Marketing Startup Advisor
I fundamentally believe that no amount of shiny marketing will make up for a product that doesn't offer something genuine and novel to the community it exists within. When you align your product offering with a marketing, content, and community strategy that people want to invest in, you build a relationship that lasts well beyond any short-term acquisition tactics. My career--from when I worked in journalism to full-service marketing to my specialty in technical marketing for B2B and B2D companies--has been about helping people reach their communities. Since moving into the B2B technology space nearly five years ago, I've had the delight of continuing to focus on technical companies serving technical users, from data engineers to software engineers to CTOs. Now, as the director of content and community for a leader in the data industry, I'm excited to help even more companies build a genuine connection with their communities. When you partner with me you won't get a spreadsheet of SEO bids to focus on, a cookie-cutter paid and organic marketing strategy, and the same topic clusters everyone in your space is already writing about. Instead, I focus on helping each company I work with build a bespoke, people-first marketing strategy that focuses on building something your competitors will never by able to copy: A genuine community of practitioners that care about your product space. If you want to create a product and community that invests in the people that use it (and, in turn, gets them to invest back into you), let's get started.
I've worked in B2B content marketing for five years, and have helped companies from the enterprise level to early-stage startups build their brands with content along the way. I specialize in technical content marketing programs aimed at engineering audiences, as well as community-first content programs emphasizing user-generated content.
Ahrefs is a powerful tool for building content campaigns and identifying opportunities for SEO efforts. Over the last five years, I've helped dozens of B2B companies build their organic content campaigns and move up the search rankings for the keywords they care about.
Content and community programs have a lot of moving parts and I've found Asana to be one of the most useful tools for keeping track of everything that's going on with your team. I can help you build an easy-to-manage project tracking system that will scale with your marketing efforts.
I've used Buffer to help dozens of companies better manage and track the success of their social media strategies across different channels. I can help run your social media strategy seamlessly by setting up scheduled calendars and workflows.
Over the last 10 years, I've helped everyone from local newspapers to law firms to SaaS companies better understand the success of their content, websites, and marketing campaigns with Google Analytics.
Over the last five years, I've helped B2B companies leverage Hubspot to improve their blogging (as a CMS), email campaigns, and social media presence.
LinkedIn has established itself as a social network of subject matter experts, thought leaders, and experienced practitioners within the B2B SaaS world. I can help you leverage this channel to reach your target audience with your content and build a brand following for your product.
I've been using Mailchimp to help my clients and companies create high-impact email campaigns for nearly 10 years, including the creation of onboarding flows, monthly newsletters, and product updates.
For technical communities, it's hard to beat Twitter as a distribution and promotion channel. I can help you leverage this channel to reach your target audience with your content, build a brand following for your product, and start conversations with the practitioners to scale your brand awareness and market size.
I've worked with B2B SaaS companies for over five years, specializing in those focused on building products used by technical audiences (data engineers, software engineers, heads of data, analytics engineers, etc.). This work is incredibly exciting to me because technical audiences demand genuine, human content and community strategy.
I focus specifically on advising and consulting for early stage founders (seed and Series A) in the data and dev tools space, generally for 6+ month engagements focused on standing up early marketing operations and making their first marketing hires.
Census is the pioneer of operational analytics and reverse ETL. As a leader in the data community, we're constantly working to build not just the best product possible for our customers, but the best community and resources to help future data leaders advance their careers. My work as director of content and community has involved starting and scaling the company's content programs, coordinating and sourcing freelance writers, writing and editing long-form content (whitepapers, thought leadership), running our company podcast, architecting multi-stage content campaigns, and more.
The companies building innovative developer tools and services don't just need good marketing, they need good marketing that understands their users, their community, and their vision. At Animalz, I lead a team of talented technical writers to help developer-focused companies execute content strategies that speak the language of their users. We don't just create great content, we build a community around the resources and expertise of your company and product from day one. After all, developers don't hate marketing, they hate bad marketing. In this role, in addition to creating effective, community-based content strategies, I also act as hiring manager for our new technical content marketer team, partner with prospective clients during the sales process, and support with marketing expertise that ranges from on-page technical SEO advice to digital marketing strategies to event coordination.