Responsible for making the right teams for our clients from the first brief till the realization phase. I manage the goals settings, roadmaps development, recruitment, mentoring, trainings etc. Ensure quality of our onboarding, strategy and tactics, service, customers goals achieving. Manage partnerships and memberships, budgets and P&L. We work mostly remotely and build our job on the OKR, engagement and transparency.

Alina Lysychkina
COO of strategy & marketing agency πͺ Top 3% Growth Mentor π¦ Ambassador at Google π MBA
Bio
As the COO of a dynamic strategy and marketing agency, I bring over 10 years of experience shaping business success through innovative marketing strategies and operational excellence. My expertise spans industries like tech, retail, and finance, helping businesses drive revenue, enhance brand positioning, and improve efficiency π With a passion for strategic leadership and hands-on execution, I align business goals with marketing initiatives that deliver sustainable growth π± From data-driven campaigns that boost ROI π‘ to digital transformations that streamline operations π οΈ, my focus is on achieving impactful outcomes. Key Skills & Expertise: Crafting long-term strategies for market success π Leading digital transformations that boost efficiency by 40% βοΈ Launching campaigns that increase ROI by 900% π₯ Building collaborative teams to deliver results on time and within budget β±οΈ Achievements: Multi-million dollar campaign that drive revenue growth π and customer acquisition. Implementing scalable solutions to reduce costs and enhance efficiency π§. Delivering strategic initiatives that strengthen market presence and loyalty π What I Offer: I bring a unique blend of vision and execution, helping businesses innovate and grow π Whether refining brand strategy, optimizing operations, or launching new products, Iβm passionate about driving success πͺ Letβs connect to discuss how I can help your organization achieve its next level of growth! π
Expertise
Building a team
I have an experience in leading up to 15 people. Skilled in the Leadership Mentoring Foundation as a Mentor. Was responsible for the recruiting, training, and onboarding of the new teammates, the workload, and ensuring the effectiveness of the assigned team.
Conversion rate optimisation
I have started my journey with CRO approximately 5 years ago. I can help you to turn the data into insights for running experiments and improving conversion rate.
Email marketing
My team consists of ppc, marketing automation and analytics specialists. Together with my specialists we build strategies, journeys and communication strategies.
Go to market strategy
Working with new products and projects is not easy, but always inspiring to find all the value propositions, customer insights and get customers together with the piece of pie.
Mindset coaching
Growth mindset, data-driven mindset and leadership mindset is what I love to cherish and spread all over the world. I am an experienced and certified business trainer and mentor in foundation.
PPC strategies
PPC is a core of my work experience. With eight-digit budget on paid channels through different industries and platforms, I can help to plan budget, choose a traffic-sources to your media-mix, test and scale the campaigns.
Toolkit
Google Ads
14 years of experienceGoogle Ads is one of the biggest part of my job. I am a Performance Marketing Manager and media buying in Google takes 50% of our business. I can help with structuring, finding weaknesses and optimizing your campaigns to achieve the goals that are set.
Asana
8 years of experienceI use Asana properly for organizing my workflow and my team work process. There I also have all the projects for mentoring (I hope you love it also). Tell what do you want yo see in your set up and I feel like Asana is perfect for it.
Facebook
14 years of experienceFacebook Ads is what I love the most. I feel like I know exactly what and how customers expect to get in social as well as I know how to present your "why" to get them engaged. Facebook Ads is a tool that what my first beloved in perfo. I can help with structuring, finding insights weaknesses and optimizing your campaigns to achieve the goals that are set or only imagined.
Google Analytics
14 years of experienceGoogle Analytics is a basics that should be set up properly. We should start from what should be tracked and continue with what are the most performing and the mist weak steps in your sales funnel to grow you conversion rate up. I can help you with analyzing your data, finding insights in both Universal and GA4.
Looker
10 years of experienceI have had a few projects were transferred all of the reporting to Looker (ex-GDS). I like the tool for the possibility of combining the data sources, adjusting it for your needs and goals and having it up to date.
Mailchimp
10 years of experienceUsed it for different industries and data bases with 100k+ users. I can help with setting the tool up, configuring emails, A/B testing, exporting lists for later use in ad platforms, automations, sequences etc.
Industries
Marketing
Working in marketing agency I have an extensive B2B industry expertise and understanding the intricacies and unique challenges of business-to-business transactions. With a deep understanding of B2B dynamics, I can develop targeted marketing strategies and tactics that effectively drive growth and generate measurable results for clients in the B2B sector.
E-Commerce
As the Head of Growth in the marketing agency I have successfully served over 100 e-commerce clients. The experience in this field enables me to craft effective strategies and implement tactics that drive online sales, optimize conversions, and maximize ROI for e-commerce businesses.
Experience
- Digital Agencies
Selsey
Performance Media & Conversion Optimization Team LeaderPerformance Media & Conversion Optimization Team Leader for an e-commerce company
E-Commerce