Alicia Carney

I’ve led Product Marketing and GTM at companies including Deliveroo and Ravio – repeatedly taking products from scrappy 0-1 to global scale – navigating hypergrowth, category repositioning, and the shift from sales-led to PLG and community-led motions. Highlights include launching Deliveroo’s global ads platform from zero (driving 1M+ incremental orders in 12 months with no marketing budget), and at Ravio, helping modernize a traditionally sales-led category by installing customer-led PMM foundations – with organic inbound now driving ~70% of pipeline, alongside a community-led growth engine that’s become one of the most efficient acquisition channels. What I do best: - Founding and retrofitting PMM functions from early-stage through global scale - Designing and scaling GTM systems across 0 → 1 launches and post-PMF growth - Positioning, messaging, and narrative design for complex B2B, SaaS I’m the co-founder of The GTM Playbook, a practical course for startup marketers, and I advise founders and GTM operators across the Sequoia, Crane, Seedcamp, and Antler ecosystems. If you’re scaling fast and feel like your story, systems, or PMM foundations haven’t quite caught up – let’s chat!

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  Go to market strategy

  I help founders and GTM leaders turn messy, complex products into clear stories that convert. With 14+ years spanning 0-1 launches, hypergrowth, and category repositioning, I specialize in building positioning and GTM foundations from scratch, having built and retrofitted PMM at Deliveroo, Ravio, and early-stage SaaS companies – and I cofounded GTM Playbook to teach practical GTM skills to the next generation of startup PMM leaders. If your story isn't doing your product justice, let's fix that.