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Growth Marketing Strategist | Go-to-Market Expert | Brand Leader in Travel & Experiences
As a growth marketing strategist with expertise in travel and experiential industries, I specialize in providing practical advice and scrappy, creative solutions for founders navigating challenges like bootstrapped launches or stagnant growth. Here’s what I love to help with: • Brainstorm Funnels That Attract, Not Chase: Let's think through marketing funnels that resonate emotionally, using storytelling and customer-centric strategies to build long-term connections (and lower cost campaigns). • Strategize Go-to-Market Plans: Drawing from my experience as VP of Marketing for a global travel company operating in 60 markets, I’ll provide insights to help you tackle new markets or refine your approach. • Refine Brand Positioning and Launch Strategies: With my background as a Creative Director for large-scale events and festivals, I can advise on how to craft compelling brand narratives for impactful launches. • Provide Strategy for Travel and Events: Leveraging my deep experience in travel and experiential industries (12+ years), I’ll guide you on how to market experiences and build lasting loyalty for your audience. • Solve Growth Stagnation: Together, we’ll address challenges holding your business back and explore bold strategies to uncover untapped opportunities for growth. • Create Scalable Frameworks: I’ll share ideas for setting measurable goals and aligning marketing strategies with your business objectives, ensuring sustainable success. • Help Determine Marketing Spend and Channel Allocation: I’ll help you identify how much to invest in marketing, which channels to prioritize, and how to make the most of your budget. Every session is focused on understanding your unique challenges and providing actionable insights to help you move forward confidently. It'll be fun, I swear.
• Built two high-performing marketing teams from the ground up, aligning talent with strategic goals. • Developed scalable processes and clear KPIs to ensure team focus and measurable success. • Mentored marketers to grow into leadership roles, fostering a culture of creativity and collaboration. • Balanced hands-on support with empowering autonomy to drive results across all channels. • Here to share insights on building agile teams that thrive and deliver impactful results.
• Produced standout content from video shoots to creator collaborations that resonate and convert. • Expert in budgeting and maximizing ROI by repurposing content across every channel—social, email, ads, you name it. • Directed shoots and campaigns that tell authentic stories, not just push products. • Worked with content creators to amplify brand reach while staying true to the message. • Here to help you craft content strategies that captivate and perform everywhere.
• Built massive email lists for startups, events, and travel companies by being useful, fascinating, and never salesy. • Expert in audience segmentation to deliver the right message to the right people at the right time. • Designed automation flows in Drip, Mailchimp, and Hubspot that nurture leads and boost retention. • Know how to turn emails into a tool for connection, not just conversion. • Here to help you build email campaigns your audience actually wants to open.
• Crafted go-to-market strategies that turn experiences into irresistible brands. • Specialized in travel and events, from launching global tours to scaling epic festivals. • Built cohesive launch plans that drive demand while delivering memorable first impressions. • Help founders tackle new markets with strategies tailored for their unique audiences. • Here to brainstorm how to launch (or relaunch) with impact, clarity, and momentum
• Built marketing strategies that attract, not chase, turning startups into brands people love. • Scaled travel and experiential businesses with bold, customer-first growth strategies. • Expert in omnichannel campaigns—think Meta, Google, and all the spots your audience hangs out. • Help founders figure out where to spend (and where to save) for maximum ROI. • Here to brainstorm, ideate, and help you crush growth challenges with actionable next steps.
• Launched products and new travel experiences with omnichannel strategies that create buzz and drive results. • Built long-tail anticipation campaigns that keep audiences engaged before, during, and after launch. • Crafted launch strategies that focus on customer needs, not just features-for-features-sake. • Designed shareable moments to amplify word-of-mouth and spread excitement organically. • Here to help you create launches that land and stay top of mind.
• Deployed and optimized $200K/month in Google Spend • Expert in keyword strategy, ad copy testing, and optimizing for ROAS and CAC. • Developed geo-targeted campaigns to channel demand into specific markets. • Integrated data insights to refine campaigns, ensuring alignment with customer intent and business goals. • Here to help you leverage Google Ads for scalable, impactful results (esp with a small budget)
Built and optimized Drip email campaigns to nurture leads and drive retention across startups, events, and travel companies. • Designed advanced automation flows to deliver personalized, timely messages that convert. • Expert in audience segmentation, ensuring the right content reaches the right people at the right time. • Focused on creating useful and engaging emails, turning subscribers into loyal customers.
Outdoorable empowers adventurers to explore the outdoors confidently with personalized advice from expert outdoor professionals. As the visionary behind this innovative platform, I built a thriving global network connecting seasoned outdoor experts with individuals seeking guidance on hiking, cycling, trail running, and more. Focusing on: • Bootstrapped Growth • Team Development • Marketing & Growth • Community Development
• Led omnichannel marketing strategy for a global travel company operating in 60 markets, aligning with sales, product, and operations for a cohesive customer journey. • Shifted the company’s funnel to a brand-forward, storytelling approach, resulting in a 62% reduction in CAC and tripling new customer acquisition within a year. • Built and mentored a post-pandemic marketing team, fostering a culture of innovation and collaboration. • Established tracking and reporting systems to ensure marketing efforts aligned with broader business objectives. • Directed go-to-market strategies for new travel offerings, successfully driving demand to underperforming markets.