Alfredo Santos
Head of Product
Bio
On Growth Mentor I help PMs, founders, and startup leaders get unstuck and move faster with practical decision frameworks—especially in the early stages. I can help you shape an initial product strategy from scratch: define the target customer and problem, sharpen positioning/value proposition, choose the right MVP scope, set measurable success metrics, and turn it into a focused roadmap and execution plan. I’m also happy to pressure-test ideas and assumptions quickly so you don’t waste months building the wrong thing. Areas I can support: Early-stage product strategy (ICP, problem framing, MVP, pricing/value proposition basics) Product strategy, roadmapping, and portfolio prioritization (ROI-based) Metrics, analytics, and experimentation (BigQuery/Looker, A/B testing) 0→1 and scaling products; platform modernization and integrations Leadership coaching: team structure, rituals, hiring, and performance
Expertise
Product management
15+ years in Product Management leading 0→1 and scaling multi-product platforms in global, remote-first companies. I define strategy, translate it into OKRs/roadmaps, and drive execution with Engineering, Design, Data, Ops, and GTM. Strong in portfolio prioritization (ROI), discovery/experimentation (A/B), and data-driven decisions (BigQuery/Looker). Experienced modernizing legacy systems into SaaS/API platforms and building high-performing PM teams.