I help SaaS and B2B companies design their growth and content marketing strategy from scratch and create actionable plans that support their product marketing efforts, rank high in the search results, and get people to take action.
SaaSB2B
Alexandra Cote
Content Marketing, Growth, SaaS - for brands in productivity, MarTech, HR Tech, and AI ☄️
Timisoara, Romania (+09:00 UTC) English, Romanianfrom Oradea, Romania
Usually responds in 11 hour
Free
Price per hour
30 min60 min
Time Blocks Available
4.99
21 reviews / 29 sessions
Mon
09
Next availability
Alexandra was incredible to talk with. She has a creative, strategic and very methodical mind, and it was eye opening to get a peak into her thought process. I got so much out of this call! Alexandra walked me through her SEO process in detail and answered all my questions (I had a lot!) patiently sharing her logic for every decision. She also gave me great feedback on some of my strengths, for personal branding and how to grow my business which was such an unexpected part of the call. I would highly recommend talking to her when you need a creative, strategic thinker who can also find order and patterns in chaos. She is so well-rounded, a methodical growth marketer who zoom out to see big picture, and see details while creating plans for action. I'll definitely be talking to Alexandra again!
Anna Zaleska
In a conversation with Alexandra, a go to market strategy was practically born. I walked away with nuances, warnings and clear steps to start with. Strategy was of most importance, but tactics were included too. I also left with a smile! Thanks Alexandra!
Hal Zeitlin
In my call with Alexandra, she shared a lot of knowledge and insights into content production processes. She gave me specific tips for each part of the process, such as how to set up the team, what tools to use, what metrics to look at, etc. I left the call with a lot of new information and insights. Thanks Alexandra!
Delia van Zeeburg
Bio
I'm a SaaS growth marketer and product-led growth advocate with a passion for product marketing wonders, content marketing, conversion rate optimization, artificial intelligence, and keyword research (Hooray for SEO!). I strongly support permission marketing and earned media so you won't have to burn your money on unnecessary ads. More than anything, I love working with online communities to find new and unique ways to develop businesses through growth hacking. My main experience is in SaaS, specifically the following industries: project management, productivity, MarTech, HR Tech, dev tooling, design tools. Please only request a call if the industries match or are similar. I love helping startups so reach out to me if: - You’re struggling with your GTM campaigns - You want to build worthwhile content plans - You're looking to map your customer's journey and understand all touchpoints and lifecycle stages they go through - Your current demand gen and growth efforts aren’t working - You’re not sure which marketing channels will work for you - You can’t seem to get your content to rank for your dream keywords - You know a strategy will work for you but you’re hesitating to go for it - You want to hire someone in your marketing team but don’t know where to start - You just need some real good tips or want to discuss some controversial marketing topics! Also, feel free to contact me if you're looking to develop your own marketing career, switch departments, or just grow your personal brand.
Expertise
Building a team
Building a marketing team? Besides helping you decide what the profile of your next hire should look like, I'll show you know exactly: - Where to find talent - How to vet your applicants - How to decide what salary and benefits work best - What career growth opportunities you can offer to your marketing team
Content marketing
I believe content is the root of every marketing strategy. Inevitably, you'll be creating content with any GTM plan you have. But how do you stand out through content alone, when everyone else already knows the secrets of great content?
Conversion rate optimisation
There are millions of things you can test to improve your conversion rate. But how do you prioritize what to test? And more importantly, do you have the right audience to actually get relevant results from a mere A/B test?
Email marketing
Whether you're looking to create the perfect drip sequence or a newsletter that stands out, drop me a DM with everything that's already in place before our call. We'll look into innovative newsletter ideas that will get your ideal customers to sign up and tweak your email automation flows.
Growth marketing
Taking your product from 0 to 10K/month? Looking to scale beyond that? I've got all the right strategies and tips for continually learning and applying growth "hacks" that will work with your ideal customer persona.
Link building
Does it work? Does it not? Feel free to ask me anything on how to make correct and safe link-building decisions. Not all links are equal. And no, a link exchange opportunity isn't a good partnership.
SEO
I'm an on-page and off-page SEO specialist so if you're looking to grow organically, we MUST discuss what you're doing on the SEO side. Send me your website before the call so I can run it through a quick audit and point out some must-have changes as well as tiny tweaks that will go a long way.
Venting frustration
Don't know how to prioritize your marketing efforts? Is going all-in on marketing even the right choice? Don't have the resources your competitors can afford? You're struggling to hire the right people or contactors? I'm here to listen and come up with actionable strategies for fixing all of these challenges.
Toolkit
Ahrefs
12 years of experienceMy SEO tool of choice since forever. I'll show you what to look at, when [and how often] to do that, and what data will only impede your decision-making process.
Drip
6 years of experienceWhether you need to re-think your drip campaigns or get subscribers to engage more, I've got all the right tips for you. Plus, we can also look over proven ways of creating a SaaS newsletter everyone in your target market will want to get. And, how to convert those subscribers into users.
LinkedIn
11 years of experienceWant to launch your personal brand on LinkedIn? Or maybe you're finally thinking of resurrecting your company page. Ask me anything! I've got memes, controversial posts, different types of content, and some ABM hacks.
Mailchimp
12 years of experienceTo be fair, this tool is not a fit for all brands. Specifically, most SaaS companies will find more value with other marketing automation tools. We'll analyze whether it's the best choice for you and how you can best leverage it.
Youtube
11 years of experienceI use a lot of tools, but YouTube is a big passion of mine so I had to highlight it. Always open to discussing your next video strategy, be it on YouTube or self-hosted. I've got a whole rant on that. 😉
Industries
Human Resources
I work extensively with HRTech brands in all sub-industries such as L&D, recruitment, hiring, interviewing, payroll, and more. I handle content strategy and writing as well as SME communication. Hence, I've built a strong understanding of both products and people involved in this industry.
Marketing
As an experienced marketer, I've had the luck of working as part of a team, managing a team and collaborators, as well as running all marketing efforts myself as a solo marketer. I've also worked with several MarTech companies on growth, content, and product marketing.
Project Management
I'm a SaaS growth advisor, content strategist, and messaging consultant with a passion for product marketing wonders, content marketing, conversion rate optimization, ABM, and keyword research (Hooray for SEO!). I strongly support permission marketing and earned media so you won't have to burn your money on unnecessary ads. I provide a people-first approach to marketing.
Experience
DesignFiles
GrowthHelping interior designers uncomplicate their business and cut their workload in half. We give interior designers everything they need to create, grow, and manage a profitable design business — all online — so they can provide a better client experience and grow their revenue.
Interior DesignSaaSWynter provides the fastest way to discover what people in your target market think, what matters to them, and how your messaging is resonating with them.
SaaSB2BMarTechManaged marketing efforts with a multi-persona sales funnel and customer lifecycle and worked on building product adoption strategies by motivating cohorts of customers to use specific features. Responsibilities: ■ managing the content and SEO strategy across all platforms, writing, and external content collaboration ■ executing and A/B testing experiments and growth opportunities ■ landing page conversion optimization ■ analyzing data, reader behavior, and user flow to build a clear picture of content performance ■ maintaining and growing the email list for the monthly newsletter ■ running outreach and link building efforts across multiple channels ■ supporting product marketing by researching the market, sharing competitive intelligence, and being an expert on our buyer personas ■ developing and maintaining the social media strategy and community for Twitter, Facebook, and LinkedIn
SaaSB2Bproject managementProductivity Tools
My best written content
- https://www.freecodecamp.org/news/remote-teams-manager-guide/
- https://www.entrepreneur.com/article/347376
- https://www.panther.co/blog/reduce-recruitment-costs
- https://startupmindset.com/why-people-take-job-burnout-so-lightly/
- https://mktodyssey.com/content-writing-guide/
- https://mktodyssey.com/2020/08/03/how-to-create-an-editorial-calendar/