
Alexandra Connerty
Marketing & Go to Market Lead | Postioning, Value Proposition, Messaging, ICP Definition
Bio
For 10 years, I've helped companies with product marketing, employer branding, and strategy. I've worked with diverse, and distributed, teams across Europe and North America — from Kyiv to Lisbon, New York to Toronto, and communities with members all around the world. I've repositioned companies for successful international expansion, facilitated value proposition workshops with more than 50 companies, run growth planning to align sales and marketing with 30 companies. I can help you: - Define your company's ICP - Create a value proposition that connects with customers meaningfully - Create customer research that gets you important insights to make marketing and sales decisions - Define and align marketing and sales funnel stages and definitions - Build reports and tracking that showcase your value to senior leadership
Expertise
Go to market strategy
I’ve supported more than 30 companies to create their go-to-market strategies based on industry best practice for 2026. This is tied to their lead management process and marketing and sales budgets.
Product marketing
I’ve worked with dozens of companies on their value propositions and validation, plus product launches and creating systems for customer feedback to reach all teams internally.
Toolkit

Miro
2 years of experienceMiro is a great took for designing and facilitating workshops remotely. I’ve designed and run over 50 workshops on Miro to align teams and come to decisions.