Co-founder and CEO of Mighty Digital
Hi there, my name is Alexander Furtak, I am from Ukraine, Kyiv. I am the CEO of Mighty Digital, a growth engineering consultancy. We partner with enterprise digital consumer brands to transform their products and sometimes whole businesses to get 2nd breath for them. We have huge experience in engineering growth and data infrastructure, which helps clients solve retention and activation puzzles, scale customer empathy through personalization and drive business outcomes. At the beginning of my career, I got heavy engineering background as a telecom engineer, building country-scale networks for banks and government. A great deal of product management and growth expertise in digital consumer products -that’s where I spend most of my time. Finally, I have been a startup founder multiple times. Of course when it comes to the data - that’s what we live and breathe. I have huge experience in building data and growth stacks of varying complexity. I love getting acquainted with new people, I had many people who helped me as mentors. So part of the reason I joined is that I want to give back, but also I truly enjoy helping people, especially startup founders as I’ve been in this shoes multiple times in the CEO role. Also, in this way, I am growing myself.
I've built growth and data infrastructure for companies like Kapsch, Spin, Rarible, Plink, Betbull (now part of Wynnbet), and many other exciting companies.
Obsessed with solving retention and activation problems to drive sustainable product growth. I have huge experience using products like Amplitude, Mixpanel, Google Analytics, and more advanced tools to solve this kind of problem.
As a multiple times founder and Head of Growth, I know how hard to find the PMF. It's an exhausting process, and you need to repetitively complete this path during various company development phases. I will help you use techniques like interviews, and qualitative and behavioral research to cut the path and make it less confusing.
I love Amplitude because it democratizes access to data for the whole organization. I am Amplitude Certified Insights and Implementation expert. Worked with virtually all existing functionality.
I've been deploying and using Mixpanel almost from its start on the market and at millions of users scale. The same as with Amplitude, the primary benefit that this platform provides is data democratization - each individual team member can ask and answer his own questions, come up with more hypothesis and experiments and drive growth as a result.
I'm a Certified Segment Engineer with huge experience in data orchestration with Segment. I've been deploying Segment for products with millions of users. Segment data was used for product analytics, messaging and engagement, user acquisition effort, churn prevention, and many other cases.
Worked on utility apps, which help to seamlessly enjoy quite complicated services from a user perspective like tolling in the US. Love to deal with technically complex products that provide smooth experiences to end users.
That's my true love - digital consumer products. I worked on launching and scaling uproad.com as a Head of Growth. I also helped companies like Spin (Tier), Plink to scale user empathy through data and personalization.
Mighty Digital empowers data-informed growth for digital brands. We help clients collect, process, and analyze data, identify growth opportunities and help leverage them. We help our customers integrate data and insights into decision-making and collaboration to acquire, retain, and activate more customers faster. We build holistic product growth enabling solutions and robust data infrastructure to help our clients create a data-driven growth culture across their teams.
Uproad is a client of Mighty Digital. We support Uproad cross-functional growth. Our mission is simple, modernize tolling across the USA, create an amazing and convenient digital experience customers love, leverage data to accelerate growth, reduce acquisition costs, and delight customers. As the Head of Growth, I was responsible for continuous growth, new opportunities discovery, and data analysis.
Attractor is an intelligent growth analytics platform, empowering product teams to convert and retain better more profitable, engaged customers. We created a simple, data integration system across platforms without the need for coding or complex integration. Thereby instantly giving our customers critical insight and visuals into opportunities on how to best optimize.
Dressboom is an e-commerce marketplace for high-end clothing. As a Co-Founder and CTO, I was responsible for the engineering team, data platform, business intelligence, and many other aspects of the business.
Betbull is the UK's leading social betting and gaming website and app. As a Product Manager, I was responsible for gamification, and viral features, growth stack, and product analytics.
I worked on Electronic Integrated Disease Surveillance System (EIDSS) and Pathogen Assets Control System (PACS) implementation as a part of the Biological Threat Reduction Program in Ukraine and Georgia. Both systems are currently employed in the fight against COVID-19 with applicability in isolating and mitigating future diseases.