Lead the team's Product and Sales Growth strategy.
SaaSDrone Management
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Alex Urquhart
Product Marketing & Growth Specialist | Tech | SaaS | Go to Market | Startups | Scaleups
Brisbane, Australia (+10:00 UTC) Englishfrom Townsville, Australia
Usually responds in 24 hours
Free
Price per hour
Not available
Time Blocks Available
4.99
72 reviews / 106 sessions
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Next availability
Not available in the next 30 days
Bio
From engineering to product & growth marketing, I’ve always been passionate about understanding people and how things work to discovering new ways of improving the world around us. I strongly believe that inefficiencies (in all forms) are at the core of the most challenges we face today. If we can consistently reflect on the people, the processes and ourselves, we are sure to create a new and better tomorrow for everyone.
Expertise
Content marketing
I have created and executed on content marketing strategy that has been used to educate the market on the value of the startup, as well as a compounding brand and lead generation mechanism
Conversion rate optimisation
I have led start ups in developing and establishing their marketing & sales funnels, as well expanded on these to help refine to the lowest effort > highest return models possible.
Email marketing
I have created and personally consulted to many organisations regarding both their cold email lead generation and general audience email marketing (i.e. audience nurturing through content).
Go to market strategy
I have helped a number of SaaS companies with their go to market strategy, specifically regarding obtaining their first group of foundation customers, and then on how to use them to 'carve out' your niche + establish your brand + and scale your value/presents in the market
Growth marketing
I have 6+ years in growth marketing experience, working across product-led growth (PLG), Sales-led growth and everything in between. Every process has the same foundations for growth marketing = map the buyer journey, then find all the blockers that are stopping customers from reaching you.
Pricing strategy
I have helped create and refine commercial models and pricing strategies that place SaaS organisations in their optimum market position - both regarding customer demand and competitive edge.
Sales
I have successfully sold both B2B and B2E (business to enterprise) products and services into both domestic and international markets. I have helped coach junior sales people and built teams / process that help the organisation keep people accountable and measurable.
Toolkit
Asana
7 years of experienceUsing this for all things project and task related for both my professional and personal life. Easiest way to delegate and complete big and small projects.
Hubspot
7 years of experienceMy favourite CRM for both early and later stage organisations. A simple but effect platform to build and refine your sales process, and it ties nicely into most other commercial platforms
Intercom
8 years of experienceCustomer support and customer management tool. Best platform I use for managing, nurturing and growing my user base for both sales/marketing and retention
Stripe
7 years of experienceFor all things Software as a Service - this is the simple and most versatile income/transaction platform to keep things moving, automated and connected to all areas of your business.
Industries
SaaS
My passion to help companies scale and grow has lead me to learn and develop all areas involved with growth - including lead gen, sales, marketing, product marketing, product development, commercial models, affiliate marketing, pricing strategies, go-to-market plans, software engineering and more
Experience
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The Market Science team have proven success in helping many different start-ups and organisations understand, prioritise & action the next logical step in growing their business using a range of practical consulting services
Digital Twin product and services consultancy in the mining & resources industry making complex technology adoptable, useable and valuable on site.
B2BArtificial IntelligenceCloud ComputingIoTMachine Learning
Responsible for go-to-market strategy and scaling of Willow Digital Twin Globally in the Mining sector
SaaSB2BIoT
Created and scaled sales/marketing by 15x in 1 year • Developed & scaled commercial products/services • Created growth strategies for SaaS product • Managed front end team and assisted with product roadmap Key Points: tech start up, go-to-market strategies, SaaS, commercial growth strategies.
SaaSB2B
Helped identify, develop and grow new sustainable and scalable commercial stream that can be used to fund the growth of Orange Sky's social impact (to supplement and de-risk reliance on donation funding alone). This included starting laundromats, merchandise lines, on-premise laundries for campsites, created a shared co-working space for other NFPs and more.
OtherB2CB2BE-CommerceLead Generation & Market Engagement Specialist • Closed clients in multiple different industries • One of the longest standing members • Set up and grew into NZ Market channels • Developed and implemented proven sales processes • Helped create Partnership channels for sales growth Key Points: tech start up, go-to-market strategies, industries including mining, utilities, government, councils.
B2BSaaS
• Investigation fieldwork, testing, reporting for Carmichael Adani Mine Camp and Railway • Supervision and testing for Brisbane River-Walk Construction (Brisbane River, Fortitude Valley) • Data analysis for Toowoomba Range Second Crossing Key Points: Project Management, Data Analysis, Proposals/Tenders, Budgeting, Reporting.
Other