Zenotta is a new Layer-1 Proof-of-Input blockchain aiming to create a web3-based user experience for peer-to-peer trade and smart decentralized finance. Token listing slated for Q2 2023

Alex Searle
π I help startups & businesses build informed audiences with clear content, strong relationships & simple storytelling
Wow, what a fabulous first call that was with Alex! He asked a number of thoughtful questions and was very kind and understanding as I shared some of my struggles. I'm leaving this call with a number of tactical ideas for branding myself more professionally, and also a sense of curiosity about what it is that makes working with me unique. Very interesting - I have a lot to think about.
Great session with Alex, full of insights and actionable advice. Extremely useful feedback, thus making the time spent very valuable. I highly recommend having a chat with him!
I had the pleasure of working with Alex to help me develop effective marketing strategies. From the very first conversation, he was attentive, understanding, and genuinely interested in my business goals. His extensive knowledge and expertise in marketing allowed him to provide valuable insights into the latest trends, best practices, and strategies that are currently being used to grow networks successfully. Alex listened intently to my ideas and concerns and provided constructive feedback to ensure that my vision was fully realized. I highly recommend working with Alex and I will be booking follow up sessions!
Bio
My #1 passion is helping businesses explain and educate their audiences on how they make an impact in their customer's world as simply and effectively as possible. Think clearly. Speak simply. Grow boldly. - Developing audience building & customer relationship skills for high-performing teams - Refining & distilling key messaging for organisations working in complex environments - Advising & guiding ExCo-level professionals on business & product strategy - Creating bold content strategy & executing the hell out of them - Supporting solo strategists, creative freelancers and 1-person businesses to thrive I excel at working in complex, fast-moving environments - whether it's blockchain, big data, software or energy.
Expertise
Advice on funding
I've helped tech & blockchain startups perfect their visual pitch deck & assisted in terms of presentation & positioning of their story for maximum impact. I'm super passionate about empowering startups so that founders spend more time building, and less time fundraising!
Content marketing
Building a cohesive content engine that satisfies your mission, your customers and adds value at every turn is key to any business. I help advise content creators & founders to embrace radical simplicity to cut through market noise, hone in on what matters for their key audiences and double down around a methodology, story or benefit that makes real impact. The rest (whether it's writing, videos, podcasts, newsletters, infographics) is easy!
Customer success
Customers aren't users or subscribers. They're real people, with real challenges that they need to solve, but often aren't equipped with either the tools or know-how (or both). Soundboard with me to redefine how your business creates & nurtures customers from audiences by investing in the one thing they need (aside from your product), and that's an educated perspective. Customer success, happiness and loyalty starts there.
Mindset coaching
I've worked with many impressive professional individuals over the years to clarify not just their projects and work, but also how their personal landscape is impacting their lives and relationships. Starting with the right mindset determines how we triumph over every goal we achieve, as well as how we pick ourselves up when we fail.
Product market fit
Finding context and telling the story about why your product, service or solution is relevant is an art form, and many entrepreneurs, founders and even established businesses don't do it. Like anything however, it's easy when you know how. Work with me to gain clarity in the market you're playing in, correctly and compellingly position your value and distill the essence of what makes it great into simple truths.
Sales
Modern sales has evolved to an almost entirely digital realm. You need to build rapport, confidence and conviction without the prospect of ever meeting your customer. Work with me to unlock the next frontier of your sales abilities. Hint: it's not more spreadsheets!
Toolkit
Hubspot
14 years of experienceStrong knowledge base in email marketing automation, audience segmentation, sales pipeline creation, creative design, landing page & workflow automation
LinkedIn
15 years of experienceExperienced LinkedIn influencer. I've been using LinkedIn actively over the last 4 years to gain the majority of my online following, with a consistent posting schedule comprising podcasts, videos and helpful guides for entrepreneurs, founders, marketers and content creators.
Youtube
11 years of experienceActive YouTuber with 7+ years of video production experience at client, agency and international level. Focus is on my own content, after I sold my stake in my video production company
Industries
E-Learning
www.humblemind.co Develop your human interaction skills & connect with like-minds for 90 minutes a week. The world of working, skills development & human interaction is changing rapidly, and we must change with it. Over the next decade, advances in technology & automation will require over 20 million professionals globally to retrain and invest in enhancing their human interaction skills.
Experience
- B2BBlockchainMachine Learning
Audience building & marketing automation consultancy co-founded in London in 2020.
MarTechEdTechB2BDigital AgenciesSuccessful video production agency with multiple international clients, producing both cinematic & animated content for a variety of brands and businesses. Sold my stake in 2022.
Digital Agencies