Alex Panchuk

Without CRO skills you're just on half of the way to becoming a successful paid media pro. I regularly do landing page checks, analysis, and CRO breakdowns that help the companies that I work with generate more leads at a lower cost. The biggest success I've had with CRO to date is helping a SaaS company lower their CPL by 50% (in a highly competitive and expensive niche) by setting up tracking in GTM and feeding Google Ads algorithms with the click data on landing pages.

PPC being a part of company growth, along with working 4 years in a SaaS company in a super-competitive niche (sales engagement), I've tried and succeeded at quite a few growth marketing tactics (not just paid ads). I've been a part of a few product launches and helped promote and make them popular on the SaaS field.

Having managed 7 figure budgets in paid media across Google (both search and display), Facebook, LinkedIn, Quora and other ad channels for my whole career, I can assist you with an optimal strategy along with specific tactics on each channel.

Managed all the display advertising for Reply.io via this platform. Set up all the tracking and events myself as well. The platform is pretty self-explanatory, but if you need any guidance, feel free to message me and we'll jump on a call.

I'll be delighted to help with creating & optimizing your Google Ads (search/display/video) campaigns, explaining all the targeting options and campaign types, how to do proper keyword research, exclude negative keywords, and create automatic exclusion lists.

Used (and using) Ahrefs from time to time now, mostly to track new competitors backlinks and PPC keywords they target, ads they show or landing pages they use for advertising.

As a Bing (Microsoft Ads) user, I've launched, tested and optimized numerous campaigns for a variety of niches (education & e-learning, SaaS, e-commerce, in-person events, and trainings).

Launched and tested numerous campaign objectives, targetings, and ad options. Also, set up tracking via Google Tag Manager for all the events and audiences. Although I'm not a big fan of Facebook's targeting options, their optimization algorithms is by far the best there is.

I'll be happy to help you get set up, look into how your campaigns have been going, or how pages have been performing, in terms of behavior and conversions, create events & goals etc.

Launched numerous experience and personalization tests in Google Optimize (formerly Google Analytics Experiments). Used it with Albacross and Clearbit to create more personalized website experiences.

Made a whole bunch of dashboards for different purposes based on Data Studio. Facebook Ads? Sure. Google Ads? Why not. Showing copy and creative breakdown? Of course.

As a power GTM user, I'm especially proud of the tracking project that I did at Reply.io. I've set up multiple tag & triggers for landing page tracking, that helped me optimize our Target CPA campaigns in both Google Ads & Microsoft (Bing) Ads

Being a CRO guy, it's my duty to track how people interact with the website and landing pages. And I believe that Hotjar is the best tool in this category. I've tested the product both for website and SaaS app recordings.

I have used Instapage for several SaaS companies and helped build numerous landing pages for PMF and A/B Testing. If you need help with Instapage (how to set up, use it, etc) ... I can be the one to help you :)

CXL certified LinkedIn Ads professional. LinkedIn Ads, is by far my favorite paid social channel, because of its brilliant targeting options. Most people say that Linkedin is an expensive platform for advertising, I'll convince you otherwise.

Basically, it's the same platform as Adroll, with no major differences. It's also simple to use and set up a display advertising there. I'll be happy to jump on a call with you and assist in creating accounts/campaigns and tracking.

I've been one of the early hands-on adopters of the Quora Ads platform. Their targeting is far better for some use cases than that's of Facebook or Google. And the simplicity of use of the platform is brilliant. Some of their features are still not present on Google/Facebook/LinkedIn.

SEMRush is a must-have tool for any respected PPC fella or lady. Using it to track new competitors' backlinks and PPC keywords they target, ads (both search and display) they show or landing pages they use for advertising.

I've been using Unbounce for the past 5 years. It's the perfect tool if you need to quickly build and test your landing page hypothesis and see if there is traction with your product-market fit, messaging or offer, without hiring a full-time web developer.

Our current CMS of choice at Reply.io is WordPress. I can help you create a page/post, add and advise on required plugins. Also, we internally built our landing page building solution based on WordPress, so it's like having Unbounce, but inside of WordPress.

Throughout the years I've had my hands on different video creatives and projects that were advertised via Youtube. I can guide you on your ad creative, length and structure of the video and the best Google Ads targeting options to start with.

No tool in the world has all the native integrations with other tools, and even if it did has, I don't imagine building connections between the platforms without Zapier. It's super easy to use, although it takes a bit of technical knowledge.