ROAS-driven LinkedIn Ads for B2B SaaS | Hubspot | Ad Creatives | AI filmmaking
I got so many great tips during this call that I could hardly wait to implement them! Alex's wealth of knowledge on LinkedIn ads and what role they play in the overall growth strategy is unbeatable. He also took the time to understand my situation in order to give me appropriate advice. Thank you so much, Alex!
OMG, Not only did Alex tell me what I was doing wrong, he actually walked my step by step over how to improve our LinkedIn ads campaign. As in share screen, click here, type this, click here! Now I see why what I built wasn't working and really excited to see the results from the new campaign we co-created :)
We had an awesome 30-minute consultation with Alex that was super helpful. He gave us actionable structures for our LinkedIn Ads strategy tailored to our B2B SaaS product. Alex also walked us through how to properly organize our LinkedIn Ads account, which we’ll definitely be using moving forward. On top of that, he shared solid advice on lead generation, focusing on not just getting leads but actually turning them into revenue. I highly recommend Alex to anyone looking to level up their LinkedIn Ads game.
👋 Hi there - I’m Alex, an ex-Head of Growth turned LinkedIn Ads agency owner. With 10+ years in the game, I can help you achieve positive ROAS with LinkedIn Ads, as well as provide tips for ABM playbooks, Landing Page Optimisation, Hubspot Marketing Automation and Ad Creative strategy (especially video ads). 🎯 Proven track record: 1/ B2B SaaS Client in the UK: Saved £84k/year ad spend waste (poor targeting), created $500k in influenced pipeline and $80k in closed won within 6 months, achieving 200% ROAS 2/ Global B2B Climate Tech B-Corp: Increased paid social pipeline revenue by 300% within the first 3 months. 3/ Healthcare B2B SaaS in the UK: Increased SQLs by 350% within the first 3 months I can help you with: ✔️ Implementing and scaling a LinkedIn Ads centric strategy to drive SQLs and positive ROAS ✔️ Marketing Automation with Hubspot and Zapier (LinkedIn Ads audience sync, matched audiences, reporting, workflows) ✔️ B2B Landing page conversion optimisation ✔️ B2B Marketing & Sales alignment (software, processes, team building) 📨 I currently offer the first session for free. If you need a longer collaboration, click the “message me” button and I'm happy to discuss! P.S. On a personal note, I'm a hobbyst DJ and filmmaker. Happy to talk about any of that too :)
I can help you review your existing growth strategy and: 1) identify growth opportunities, 2) share tips for conducting tests, and 3) assist you in implementing specific campaigns.
I have experience with both Hubspot and ActiveCampaign. I can guide you on using them to align Marketing and Sales—a crucial aspect for B2B companies. Additionally, I can assist with Chatbots, Workflows & Sequences, and automation integrations using Zapier and similar platforms.
I've helped my clients getting 200-300% ROAS with their LinkedIn Ads campaigns. I can show you how to design a LinkedIn Ads campaign plan, structure your campaigns, use your existing content, setting retargeting audiences, exclude audiences to reduce CPC and sync your CRM with LinkedIn Ads, among other things This is the area where I can provide the most value!
Did anyone say AI?? Jokes aside, I'm a bit of a tech geek and I'm always on the lookout for new marketing tools to make my life a bit easier (sometimes I make it more complex, but I won't share those ones with you!)
User research is crucial for B2B companies. Typically, you don't have as much user data as you would with B2C, and tests aren't that easy. Therefore, talking to your customers is key! I can help you setting up some processes to understand what your users really want. Additionally, I can also show you how to transform this info into creatives that you can use in your marketing campaigns.
I get it. The corporate world can be a nightmare, and that's probably one of the reasons you're in the startup scene. You enjoy rapid changes, high growth, and having fun along the way. However, it can become quite intense at times (or most of the time). If that's the case, know that you have a friendly marketer here for a bit of venting!
I used Active Campaign as an alternative to Hubspot to build Marketing Automation, align Marketing and Sales (lead scoring system, lead followup process) and send marketing emails.
I know my way around HubSpot quite well. I've used it and implemented it in nearly all the companies I've worked with. I can help with setting up marketing & sales alignment (dashboards, lead scoring, lead follow-up, lead automation), general marketing automation (workflows, sequences, Zapier integrations & webhooks), chatbots, lists, and integrations with LinkedIn Ads and Google Ads, etc.
LinkedIn Ads is one of the most powerful channels for B2B companies. I've helped my clients getting 200-300% ROAS with their LinkedIn Ads campaigns. I can show you how to design a LinkedIn Ads campaign plan, structure your campaigns, use your existing content, setting retargeting audiences, exclude audiences to reduce CPC and sync your CRM with LinkedIn Ads, among other things.
Advanceful is a solo Linkedin Ads Agency that specialises in Linkedin Marketing for purpose-driven B2B companies. The goal is to make a positive impact on B2B companies, but also be a force for good that amplifies positive change. Learn more on advanceful.io.
Hired as a Performance Marketing Specialist and promoted to Growth Manager, reporting directly to the CEO. I was the first marketing person that managed to create an effective and trustworthy system to collaborate with sales. ▪ Delivered £1.5M Annual Contract Deal Value in the sales pipeline for H2, using a combination of search, display and paid social B2B and B2C campaigns, with a big focus on Linkedin Ads and ABM. ▪ Increase conversion rate by 50% by testing different landing pages and acquisition funnels, using G Optimize. ▪ Optimized B2C campaigns by setting up and optimizing pixels, implementing Adjust SDK to build lookalike audiences, and setting up attribution and retargeting based on in-app events, in collaboration with Product. ▪ Increased MQL to SQL conversion by 50%, and MQL response by 200%, by implementing a lead score system. ▪ Optimized best-performing ad creatives for Linkedin, and created brand materials like some explainer videos.
First marketing hire. I was responsible for all marketing activities, including hiring a small team and working on product-led growth tactics to generate User Acquisition and Retention loops. Sadly, the app didn’t achieve product-market fit. ▪ Helped launch a B2C Android app, reached the top #5 trending & acquired 20k users (10K MAUs) in 3 months. ▪ Reduced CPI by 50%, CPA by 25% and churn rate by 15%, by implementing an in-app referral program. ▪ Experimented to find best performing creatives like this one, including scripting with video agencies. ▪ Conducted user quantitative and qualitative research to test product-market fit, using Sean Elli’s approach through in-app messages, Typeform surveys and in-depth interviews.