Alex Lambropoulos
Growth Analytics for Customer Acquisition & Retention, Matching, and CRO
Alex's ability to convey complex concepts in a concise and straightforward manner was impressive, and it made me feel like he understood my learning style and needs. He also actively listened to my questions and concerns, which helped me feel heard and validated. Alex's friendly and approachable demeanor made me feel comfortable asking for clarification and seeking additional information. Overall, the session left me with a sense of confidence and motivation, knowing that I have a supportive and knowledgeable ally in my learning journey. His efforts to establish a connection with me went beyond just sharing information and providing advice - he demonstrated genuine interest in my progress and success. Thanks buddy! Looking forward to the next one!
Alex has extensive knowledge on product Analytics and if not for my call with him I would have been building my analytics stack with half of the story being told. He has saved me thousands of dollars and probably years of trial and error. We have another call scheduled and i am looking forward to learning more from him!
Alex is very knowledgeable about the topics of growth and data. As a researcher and data science student who have always worked in growth, I had several burning questions I wanted answers to on growth data science/analytics. Alex's views definitely helped me build a clearer understanding of these.
Bio
Currently am a founder of Measurly.io, a data science service that utilizes machine learning personalization to help technology companies increase their customer lifetime value. In the past, I led growth for Beat, a Daimler-backed ride-hailing company with operations in LATAM. There, I led global driver & rider growth teams focused on customer activation, engagement, and retention. Before that, I was Head of Growth at a boutique growth agency based in London, where I worked with dozens of seed to Series-A tech startups as a hands-on fractional growth partner. As part of my work there, I co-launched an educational growth marketing series and helped train 250+ founders & marketers in London, Lisbon, Vienna & Athens covering user acquisition, digital media channels, and analytics. I love deep diving into data to help optimize every stage of the user journey, while always looking to positively influence the user experience. I've worked with startups of all stages and I'd LOVE to discuss: • Your overall growth strategy. • Maximizing your conversions & conversion rates (all user acquisition, retention, and re-engagement user journeys: digital media, organic, product experiments/iterations, landing pages, ASO, etc etc), • Improving CACs and conversions across your paid channels • Getting early traction through the appropriate channels for your business & industry • Instituting an experiment iteration framework for your team, to effectively establish hypotheses, prioritize, and test ideas to maximize a given success metric, whilst facilitating product iterations under the Build-Measure-Learn loop • Measuring and iterating on product/market fit • Applying AI to your business
Expertise
Conversion rate optimisation
I've optimized thousands of cross-funnel user journeys throughout my career (user acquisition, retention, and re-engagement through digital media, organic, product experiments/iterations, referrals landing pages & ASO)
Data science
Creating data science models that can move the needle - for example, churn prediction modelling, funnel optimization, matching algorithms for marketplaces
Idea validation
How do you validate an MVP when going-to-market, or validate a new feature to your existing users? Which metrics and user journeys should you be focused on tracking, what questions should you be asking your users, and what insights and optimization opportunities can you extrapolate to fuel your roadmap? Throughout my career, I’ve focused on answering these key questions for early-stage companies, and would love to do the same for you!
Product analytics
I've worked with most prominent product analytics tools out there and can help you set them up to drive consistent insights, deep-dive into them to answer specific business questions, and align reporting with company goals
Toolkit
Amplitude
7 years of experienceI've worked with Amplitude extensively to deliver product analytics solutions and insights via tracing user behavior and intent, optimize user journeys, track product/market fit
Asana
9 years of experienceAsana is a great project management tool for teams. I've used it extensively for project management and also a great tool to set up, monitor and optimize your experiment iterations.
Drip
10 years of experienceDrip is the best, particularly for E-commerce. It's a great tool to achieve consistent growth through all lifecycles, monitoring the right metrics, while automating tasks that could easily incur mistakes.
Facebook
13 years of experienceI've managed hundreds of digital campaigns through Facebook & Instagram, undoubtedly one of the best tools to bring quick and effective traction to a business, if done right!
Google Analytics Experiments
10 years of experienceI've worked with Google Optimize extensively as a easy, cheap (yet effective) solution to A/B test various elements of a landing page or even entire user journeys.
Hotjar
10 years of experienceOne of my favorite tools for its ease of use and value it can bring through visual insights and eliminating guesswork. Recording user's actions can bring qualitative insights that you wouldn't be able to otherwise catch, and that's invaluable feedback.
Mailchimp
10 years of experienceMailchimp can be under-estimated because it might not have as fancy bells & whistles as other more sophisticated e-mail marketing tools. That said, it's ease of use and integration possibilities make it easily underrated :)
Mixpanel
10 years of experienceMixpanel is a great tool I've used extensively. Put simply, it helps drive overwhelmingly better-informed decisions and is my tool of choice in the product analytics category.
Trello
10 years of experienceTrello has one of the best (if not the best) UI/UXs in the project management category. I've used it extensively for managing projects with multiple stakeholders and keeping information organized and centralized. Also, a great tool to set up experiment iteration framework!
Industries
Artificial Intelligence
Founder of two AI companies (https://measurly.io and https://askdelphi.ai), focused on applying generative AI within the context of business data, enabling hyper-personalization for end-users