Telia
Digital Analyst | Head of Google Marketing Platform
Responsible for digital tracking of all digital channels belonging to Telia domain and its subdomains. Working with both Google Marketing Platform and Google Developers daily.
B2BB2C
Alex Hsi | ππ
Marketing Technology Specialist / Performance Marketing Specialist / Digital Analyst / Startup Advisor
Oslo, Norway (+01:00 UTC) Norwegian, English, Chinese, Swedish, Danishfrom Oslo, Norway
Usually responds in 3 days
$100 / hour
Price per hour
15 min30 min60 min
Time Blocks Available
4.93
16 reviews / 23 sessions
Sun
08
Next availability
Bio
I have more than 16 years of website development and 10 years of professional digital marketing experience. I help startups through my company named Awelio with business modelling, writing business plans, defining product/market fit, developing MVPs / prototypes and helping them to achieve their first customers through digital marketing, growth hacking or word-of-mouth.
Expertise
Advice on funding
I know the Norwegian startup ecosystem very well in addition to the Europe, American and Asian startup ecosystem. I have been a Director at Founder Institute in Norway and helped and received funding and government grants.
Conversion rate optimisation
Experience with CRO-tools such as Google Optimize, Hotjar, Segment, A/B-testing, Siteimprove, Teston, Mouseflow, CrazyEgg, Mouseflow. Apply LIFT-model to increase the CR (conversion rate). The conversion drivers are Relevance, Clarity, Urgency, Anxiety & Distraction.
Marketing automation
I have many years of experience using connectors such as Zapier, IFTTT & ConnectMyApps to automate workflows. I am also experienced in using different APIs to automate workflows, product flows and system flows in order to increase the efficiency and automate manual processes. I am also advising you on what marketing automation tools & software you should use based on your MarTech / Tech stack.
PPC strategies
I have been working with over 200 Google Ads accounts during my time in over 4 media agencies as well as my own customers. I know how you should leverage most out of Google Ads, and achieve great results concerning ROI, ROAS, CPA, CLV or eCPC.
SEO
SEO (Search Engine Optimization) is a very important factor for your website to rank high on search engines such as Google. I have many years of experience with both on-page SEO, off-page SEO and technical SEO.
Technology and tools
I am updated about the trends within martech (marketing technology) and adtech (ad technology), and I am helping several startups in advising them about how they should build up their digital marketing capabilities and which software and tools they should adopt and use.
Toolkit
Google Ads
13 years of experienceI have been in charge of / administrating over 200 Google Ads accounts during my time in different media agencies and my own clients. I also have knowledge about Google Ads Scripts. My company Awelio is a Google certified partner: https://www.google.com/partners/agency?id=5335736076
Bing
12 years of experienceBing Ads, you can copy the settings and account setup automatically from Google Ads. Efficient if you want to target on www.bing.com. Bing ads tend to have higher click-through rates (CTRs) for shopping and financial services search verticals because of their many ads within the shopping and financial resources niches.
Google Data Studio
11 years of experienceI have been working with Google Data Studio since 2016. I have created several Google Data Studio Reports using different kind of data sources and integrations with Supermetrics / Funnel.io.
Google Tag Manager
13 years of experienceI am using Google Tag Manager daily in my work in order to create new tags, triggers, variables and rules for what kind of actions / events one wants to track. I also have experience with enhanced ecommerce tracking, creating dataLayers, datalayer variables and custom variables.
Hotjar
13 years of experienceWell-versed user of Hotjar - behavior analytics tool for CRO (conversion rate optimization) and UX (user experience). Hotjar is a tool you can use to understand the user behavior as part of ongoing optimization. You can even spot usability issues & bugs, and use it during your usability testing phase. I use Hotjar to gather user data based on session recordings, heatmaps and polls in order to increase the CRO, understand the user behavior, find factors that affects the website negatively.
Supermetrics
12 years of experienceSeveral yers of experience with data connector suppliers such as Supermetrics & funnel.io Use data connectors to connect data sources and visualize the data on either Google Sheet, Excel or Google Data Studio
Trello
13 years of experienceGreat project management tool. https://www.bizjournals.com/newyork/news/2017/01/09/productivity-app-trello-sold-for-425-million.html#:~:text=Cashing%20in%20on%20the%20exit,Index%2C%20Spark%20Capital%20and%20BoxGroup.
Wordpress
20 years of experienceI have more than 13 years of experience with Wordpress, and I created my first blog in Wordpress in 2007 and I explored more about the platform when I was an exchange student in London in United Kingdom in 2008. Wordpress is one of the most used CMS-platforms in the world, and I am familiar with both the Wordpress Themes, WooCommerce, different page builders such as Elementor, WPBakery and Beaver Builder, and several useful plugins you should use and avoid.
Industries
Data Integration
More than 10 years of experience with digital marketing. I was the first Nordic member to join Growth Mentor. I offer a wide range of services related to digital marketing and digital analytics.
Experience
MarTech Agency / Digital Consultancy. I have helped more than 120 different clients from more than 9 different countries. My company is a certified Google Partner: https://www.google.com/partners/agency?id=5335736076
E-CommerceDigital AgenciesB2BB2CSaaSReal EstateOtherHelped customers by leveraging on a variety of marketing technology tools, advising them on their martech stack, visualized data & data points by creating dashboards, tag management by using Google Tag Manager, Tealium & Adobe Dynamic Tag Management. marketing automation, ad serving, programmatic buying, CRO, SEO, SEM, Web analysis, DCO, DMP, DSP, pixel strategy, AI, ML & AdOps.
Digital AgenciesFounder Institute
Director / Business Development ManagerThe Founder Institute is the worldβs premier idea-stage accelerator and startup launch program. If you are up to the challenge, our comprehensive step-by-step program will give you the structure, mentor support, and global network you need to start an enduring company. In addition, the Founder Institute is the only program of its kind that accepts solo-founders and founders with day jobs, and that shares equity with all participants. Apply here: https://goo.gl/ujCN6L
OtherBCG Digital Ventures | Boston Consulting Group
Growth ArchitectDigital Marketing Project in the Nordics
SaaSB2BB2COtherKonsus | Superside
Project Manager | Marketing Manager | FreelancerKonsus is a virtual back-office and a global cloud workforce of specialists. Send your routine-tasks to Konsus any time of the day, and the task is completed by a top quality freelancer within hours. Companies send us office tasks and we instantly assign them to pre-vetted freelancers based on skill and availability. Part of Y Combinator W16 program. The company changed the name to Superside in 2019.
Digital AgenciesB2BB2COtherE-Commerce