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Fractional CRO : Consultant & Advisor to Start ups & Scale Ups
I would like to express my immense gratitude to Alex for the meeting. We are a fintech startup, and it was fantastic to discuss our ideas on marketing strategy and budgets for marketing channels with an experienced fintech startup founder. Alex provided us with a wealth of insights to ponder. I highly recommend Alex as a mentor and advisor.
Highly recommend Alex Ford on leveraging LinkedIn to build your audience! Alex expertly guided us through the process of using LinkedIn for audience building. The approach was well-structured and easy to follow, providing concrete steps to implement. The session was packed with practical tips and insights on creating engaging content, optimizing your profile, and fostering connections on LinkedIn.
Alex's extensive knowledge and experience in e-commerce help me identify potential avenues of growing our sales efforts but also areas that we should focus to grow. I would highly recommend Alex as a mentor.
An experienced B2B SaaS fintech founder. Diverse skill set across sales and marketing including growth, demand generation, outbound & GTM strategy. Advisor & mentor on accelerators and love working with ambitious founders & teams looking to scale profitably and sustainably.
Have grown businesses and my own from "Idea to Exit" + know how to get traction without having access to capital. Can help founders and growth teams get early traction
Have spent the past decade building Commercial and Growth teams across sales and marketing. Can help understand the obstacles and paths to build high performing teams
Have worked on content marketing for the past decade. From SEO, influencer marketing, celebrities and launching successful YouTube channel(s) in the B2B space.
Have built and managed growth teams and tooling around CRO. UX & CRO specialist including biometric research. Keynote speaker at UX Cambridge on biometric data for CRO.
Can provide support on hiring, strategy and implementation of brand and content. As well as syndication & distribution of content. Technical optimisations for SEO and ecommerce.
Have brought many brands to launch and have experience of launches from budgets of varying sizes. Can work with teams to help provide maximum ROI for a launch
Spent the past 15 years working on growth (before it was called growth!) focussing on marketing, product, CRO, paid media and retention - full understanding of the growth engine and customer life cycle
Have spent over a decade working closely with PPC. From implementation, agency selection, tool selection and strategy have a deep understanding of the channel and ROAS.
Have worked on SEO deeply for over a decade and can provide advice on strategy as well as recommendation of the appropriate freelancers and agencies. Everything from organic to programatic, YAML, technical SEO and digital PR (back linking)
Have a deep experience across the suite of social media channels, specifically LinkedIn and YouTube. I have built community teams, worked with influencers and creators and sponsored content for eCommerce, financial services & B2B brands.
Have worked with a lot of tools in the space and can help consult and guide as to tool selection, implementation and usage - the right tools in the hands of the correct people are essential!
Have worked on many research projects with varying objectives and budgets to draw customer insight that can be used by companies to develop deep customer understanding. I co-founded a UX agency specialising in biometric research and have spoken at Cambridge UX having worked with brands like ASOS, Sony, Post Office and more.
I have implemented Contentful as a headless CMS alongside large eCommerce platforms such as Adobe Commerce (Magento) and Shopify Plus. I have lead integrated experiences for e-learning and in-app solutions as well with Contentful.
Miro is my favourite collaboration tool for remote teams. Really easy to use and get your message across in real-time or a synchronously for teams on different time zones. Frames and video calls allow you to add that context needed in complex projects.
I am a brand ambassador for Phantom Buster and certified coach. I work with the founding team to develop use cases and business applications. Primarily focussed on LinkedIn automations and growth for founders and sales leaders.
I am a brand ambassador for Clay. I work with the team to develop use cases and business applications. Primarily focussed on LinkedIn automations and growth for founders and sales leaders.
I founded and took to market Claro in the UK. Securing seed money and further funding to grow the company to a team of 32 with over £5m assets under management. Featured on national TV 2x Channel 5 The Gadget Show & Channel 4 Documentaries. Full founder journey where I headed up the sales and marketing growth function hiring a team, managing agencies and raising.