Alex Beresford
Chief Growth Officer
Bio
Need help? Candid sparring? I've led growth/marketing in large/small digital businesses, growth advisory on 30+. I've coached >100 people from founders/C-level to interns. I can help with Growth, Running a company, Building teams, Marketing, Product, Data topics in Software/Ecomm/Gaming. I do this because this is how I can help, how I can "give back", and because it feels great to help others the same way I was helped by many others. I've seen stuff grow ridiculously fast, I've seen stuff fail, and a lot in between. I can help if you want to figure out how to grow a customer base/revenue from zero to 10s of millions, if you want to build & lead a team, if you are a founder dealing with all the hard **** in building a company, if you have brand/marketing challenges, or if you want a candid sparring partner for the stuff that keeps you up at night.
Expertise
Leadership
Failed a lot, learned a lot, trained by great diverse leaders. Built, grew, shrank teams for 10+ years across tiny/medium/large companies with international footprint. Set strategic direction bottoms up/top down. Resolved deep/light dysfunction. Nurtured high performance. Designed/iterated on cultures, leadership principles, bringing it to life. Learned realities of leading & managing the hard way. Operated in environments with 20+ languages, cultures, countries, communication styles.
Toolkit
Hubspot
4 years of experienceSetup Hubspot twice from scratch for 100k+ user bases across 2 companies. Combined off the shelf with custom solutions to bring user activation/retention/upsell journeys to life.