Leading our growth product team on Activation & Monetisation topics. Launched our Freemium model, layering in growth loops and bringing our Activation experience into the future.
AccountingSaaS
Alex Benner
Product-led Growth Leader š°š Activation, Retention, Free-to-paid conversion
Berlin, Germany (+01:00 UTC) Englishfrom Berlin, Germany
Usually responds in 6 hours
$100 / hour
Price per hour
30 min60 min
Time Blocks Available
5.00
30 reviews / 38 sessions
Fri
06
Next availability
Alex is the very best mentor I have met on this platform. He spent time reviewing my apps before we met and provided invaluable feedback on how to make improvements to my revenue and conversion rates. He also helped me to stay focused on the topics that mattered most during our conversion in order to maximize our time. I would highly recommend meeting with him.
Seth Starr
I had an incredible session with Alex ! The most thourough GM i've spoken to so far, really insightful, curious and willing to help; I look forward to our next sessions where he offered to dig even deeper into helping solve my problems now that he has all the context around it. 10/10
Mehdi Bellatig
It was awesome having a one-hour session with Alex. He came prepared to offer value and had taken some time to review the materials I sent through in advance. I walked away with some actionable insights and a better idea of how we might work together in the future.
Shah Turner
Bio
Want to unlock sustainable growth without more marketing spend? šš²š²š² You need to improve the growth engine of your product.š„š I can help you with: š Understanding & improving Onboarding, Activation to better convert and retain your user-base š° Pricing, packaging, free-to-paid conversion. ā Product strategy - how will you win in your market? Let's talk! --------- About me: Right now I'm running a product growth team at sevdesk, an accounting SaaS for the german market. l launched our Freemium model and am reshaping our Activation journeys. Before that I led growth at Linearity, where we >2X'd new user conversion, and grew from $50k -> >$1.5m ARR šš° With 9+ years in B2C,B2B, in SaaS, Ecom, Fintech, I'm excited to learn what challenges you need to solve :) By understanding Activation & Engagement feed Retention, and how to monetise the value created by your products, you can sustainable growth that doesn't require spending more on marketing. Reach out, I've love to meet you and learn more about what you struggle with!
Expertise
Conversion rate optimisation
Identifying points of friction, prioritising bets to improve conversion rate, and understanding the psychology of UX journeys. I've used CRO to achieve business impact in several different settings.
Design / UX
How well does your UX address the core goals & mindset of the target user? With a deep experience in new user journeys, I can help us identify the biggest design/UX problems in your product.
Pricing strategy
I have experience in driving better $/user by optimising pricing & packaging in both B2C & B2B products. Do you have the right model (usage vs seat-based, freemium, trial, reverse trial etc.)? Maybe your existing packages don't address the underlying needs of your user-base. Perhaps the way you're pricing doesn't align with the user's perception of value? I can help you out!
Product analytics
I typically spend 20% of my time diving into the data to inform product decisions. Whether it's trying to quantify what user actions correlate with Retention, defining the core use-case frequency of the product, or measuring the impact of the latest changes, I do it!
Product management
I've been specialised in Product-led Growth (Activation/Onboarding, Retention & Engagement, Monetisation) for the past 5 years. I also have a broad-base in the art & science of Product Management -> What do we build next? From a high level Product Strategy to a portfolio of bets that balance the short with the long-term, depending on what the business goals are, I'm happy to coach you the best I can.
Product market fit
Why does your product deserve to win? That's the core question we need to answer, to know if you have the right package of features to address a problem/use-case in the market. Growth strategies/tactics mean nothing if the product itself can't retain.
Toolkit
RevenueCat
3 years of experienceI use RevenueCat daily, and can help you interpret the reporting/analytics, AB test results and more. Understanding conversion rates, trial stats, LTVs, the right filters to position your acquisition costs, etc.
Amplitude
4 years of experienceAs a Product Manager I'm diving into the data in Amplitude almost daily. I've used it for looking at activation, conversion, retention, quantifying core use-cases and more.
Heap
8 years of experienceHeap was my first "capture everything" analytics tool, and revolutionised how to we understood user behaviour at the D2C Ecom startup I worked for. I can use Heap to understand Activation, Retention, Engagement and more.
JIRA
11 years of experienceJira. Love it, or hate it, it's here to stay. The industry standard for managing software projects, you can't get away from it. I've been using it my whole career, and while I'm not a Jira Jedi, I might be able to help you out with it.
Experience
Scope: Activation, Pricing & Packaging - Led growth efforts from $50k -> $1.5m+ ARR, through a triple-digit increase in new $ / user - Refocused core product strategy with Leadership team
Led team responsible for the new user experience & purchasing flows for our mobile apps. Impact: - Increased revenue by mid 7-figures through new cancellation flow, increasing valuable feature adoption, improving activation.
- Increased ARPA by 20% through repricing/packaging, experiments in activation - Enabled consolidation of acquisition products into our portfolio by migrating & unifying several billing systems