
Alethia Tan
Fintech Growth | Driving B2C Engagement & Retention
Bio
You can talk to me about: -> Building a growth framework and aligning that with your customer journey -> Managing and leading a growth team -> Collaborating and getting alignment from cross-functional stakeholders -> Using data to drive business decisions I enjoy discussing and learning with and from others on anything related to growth whether it's brainstorming strategies for engagement and retention or delving into the nitty-gritty of data-driven decision-making.
Expertise
Building a team
Built a growth team from scratch during the company's transition from Series C and D and now managing a team of eight. Had experience of cross-cultural team management having work in both US, Indonesia, and Singapore
Go to market strategy
Had the experience leading go-to-market for a new venture, launching open loop credit products through partnership, and scaling and optimizing product funnels and user journey
Product analytics
Started out my career in consulting and was able to learn the importance of utilizing data to drive business decisions. Have nearly 10 years of experience in defining metrics, deep diving into funnels, connecting different data points, and understanding any data biases for B2C products in Fintech
Toolkit

Typeform
7 years of experienceTypeform is an online survey form builder which I have used to get user feedback, NPS surveys. Will be able to share learnings and best practices in customer surveys, reducing drop-offs, and analyzing data
Amplitude
7 years of experienceEmpower your teams with self-service insight into what bets to make, what features and customer actions lead to outcomes, and where to double down. Allow your team to instantly answer both simple and complex questions—from measuring baseline metrics to understanding, exploring, learning, and predicting what will happen next.