Alessandro Onano

I am a senior marketing executive with over 20 years of experience leading successful marketing teams. As a member of executive leadership teams, I had the opportunity to share the ownership of long-range growth plans. I have a proven track record of building strong brands, driving customer growth, and implementing effective CRM strategies of B2C and B2B services for start-up and growth-stage companies. With a proven track record of driving the full scope of offline, digital, mobile, social media, and content marketing for diverse organisations, I am passionate about developing clear and compelling brand visions, identifying target audiences, and leveraging the right marketing channels to drive revenue growth.

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  Building a team

  I built, organised, reshaped and restructured (mostly marketing) teams of different sizes and shapes. From building teams from scratch for pre-seed companies to a multi-countries organisation for global brands.

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  Content marketing

  I crafted successful content strategies for different organisations (B2C and B2B). My focus focalises on identifying target audiences, defining content types, establishing a content calendar, and measuring performance to optimise results.

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  Conversion rate optimisation

  I have always worked for companies focused on high but sustainable growth rates. CRO represented the key to success in many cases, and I had the opportunity to set the strategy and lead full-stack squads (marketing, product and tech) to achieve the targets.

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  Go to market strategy

  I have experience in developing go-to-market strategies for companies in various industries such as entertainment, gambling, and financial services, across different locations. As an advisor for early-stage startups, I continue to provide support in areas such as branding strategy, product-market fit, and go-to-market strategy to help them take their first steps in the market.

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  Salesforce

  10 years of experience

  Implemented the full suite Salesforce CRM and Salesforce Marketing Cloud to centralise and orchestrate all the CRM activities and marketing automation.

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  Wealth Management

  I managed the global brand, communication, and acquisition strategy of one of the leading Digital Wealth Managers in Europe with a precise focus on the UK and Italian markets targeting mass affluents and HNWs.

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  FinTech

  In my role as a partner at a Venture Studio, I provide advice to early stage startups across different industries, with a specific emphasis on Fintech.

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  Payments

  I oversee brand management and growth strategy for a fintech lender in the credit card industry. The target is pure B2B: large merchants especially in retail, travel automotive, hospitality and entertainment. As an issuer of credit cards for various brands, I am also responsible for overseeing the brand and growth strategies of co-branded credit card programs targeted towards B2C users all over Europe.