Alessandra Azzena

I’m Alessandra — a senior sales and partnerships professional with 10+ years of experience in B2B tech, spanning ERP, financial accounting, core banking systems, BI, network optimization, and cloud infrastructure. I specialize in: • Building and scaling partner programs from the ground up • Recruiting, onboarding, and enabling strategic channel partners • Selling complex enterprise tech solutions in highly consultative sales cycles • Leading cross-functional GTM teams and expanding into new markets After a decade working for global tech companies, I now advise founders and early-stage teams as a fractional GTM and channel strategy consultant between London and Dubai. My recent focus includes both traditional SaaS and emerging Web3/blockchain ventures, supported by independent research and formal certifications. I’m also a funded crypto trader and part of the SheFi academy — where women learn and build around blockchain — and deeply passionate about coaching women navigating leadership, transitions, and high-stakes career decisions. I’ve mentored younger women in tech via company programs and continue to offer private mentorship for women building careers in tech, sales, or Web3. 💬 Book a session if you’re looking to: • Design or scale your partner/channel ecosystem • Refine your B2B sales motion for enterprise • Break into new markets (especially MENA and Europe) • Navigate your career path as a woman in tech or Web3 Looking forward to connecting!

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  Building a team

  Built Channel Teams from the ground up: designed recruiting processes, coordinated stakeholder decisions and offer negotiations. My last team was elected best performing for two consecutive quarters.

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  Go to market strategy

  I help tech founders and sales and partnerships leaders design clear, scalable GTM strategies — from positioning and partner plays to market entry and sales execution, especially in complex B2B environments.

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  Venting frustration

  Helping founders to brainstorm and share their ideas. I can listen and give advice based on my decade of experience working in highly successful, high growth companies

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  LinkedIn Sales Navigator

  14 years of experience

  Used to identify decision-makers, build target account lists, and warm up outreach. Used in new business sales, account management and partner management roles.

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  Hubspot

  9 years of experience

  Used to manage early-stage pipelines, track outreach, and support sales enablement. Used in new business sales, account management and partner management roles

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  Notion

  4 years of experience

  Used for organizing GTM plans, partner tracking, and internal documentation plus for trading journals and personal trackers - time management etc. Used in new business sales, account management and partner management roles plus in trading and consulting tracking.

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  Salesforce

  13 years of experience

  Salesforce CRM for deal cycle tracking account planning with integration to Anaplan and PRM for material repository, sharing and partner deal tracking. Used in new business sales, account management and partner management roles for over a decade.

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  Zoho

  8 years of experience

  Used in small businesses to track pipeline and account activity. Used in new business sales, account management and partner management roles plus in consulting tracking.