Growth Marketing Leader with 18 years of experience π― | B2B SaaS | Reforge alumni
As a mentioned I have 17 years of experience (yeh, I started my career path kinda earlyπ) so I've acquired a lot of hands-on and overseeing practice with the various industries, channels and tools - content, social media ads, SEO, email-marketing, SEA, partnerships&affiliate programs, and traditional channels lie PR and events. On top of that, I have solid management skills, building and leading marketing teams with different setups and structures. The fields I can help you with the most are: - Marketing strategy - Team leadership - Product Marketing - Data-driven marketing & sales - Lead generation - Marketing Automation My passion is to bring value and be a mentor for companies building B2B marketplaces and startups. Book a session with me or drop me a message π
I have solid management experience both as a C-level manager (up to 20 FTE), a manager of a compact team (2-6 FTE), and a cross-functional project manager with no direct reporters. My moto - people are always prioritised over processes, but processes just help to achieve more π
π Go-to-market strategy is an essential part of my skill set including market analysis; value proposition; sales-, success and product teams' alignment on the strategy; pricing; promotion plan and finally execution.
π I've been helping to grow B2B SaaS companies for more than 10 years. For instance, I have a successful case of growth from 0 to 40K B2B customers in 2 yrs.
I can help you define and build the marketing tech stack that fits your marketing and sales process - whether fully automated (zero human touch points) for SMB inbound sales or with some human supervision for Enterprise oriented sales - or a mix of them. Let's discuss your needs firstπ.
My experience mostly lay in Product-Led companies so I have a chance to help you with the market analysis, product-market fit, feature prioritisation and product/feature launch in a B2B SaaS context.
I used it for tracking the website performance, keyword research and region-based content performance, trends and insights (for 6 different European language markets)
We used this tool for the project management within the Marketing team and as an internal ticketing system to manage requests and expectations from the other teams
I used it for numerous trigger-based emails, marketing campaigns, and newsletters. The tool is great - flexible, easy to integrate with the tables to populate variables
I've been using it for more than a decade now (oh, wow π) to slice and dice the website data -- conversions, channel performance, behavioural investigation and user segmentation
I have worked with HubSpot as the 'Marketing Source of Truth'. We used this tool for lead gen in 6 different language markets for Paid Campaigns, Lead Scoring, and Lead Nurturing workflows. Hubspot was integrated with the other tools (Sugar CRM, Outreach, email systems, Paid channels, Calendly etc.)
I have used it for feature launches and product marketing communications for SaaS B2B products (5500 customers). I am pretty much familiar with all outbound features of Intercom
I used it for mass mailing and upsell campaigns back in 2015 and 2016. The tool was replaced then with another email system -- GetResponse (the reason is quite a strict policy on mass mailing)
I've been working with Salesforce for two years as a main source of truth for our Commercial department. We had Pardot system as a marketing hub integrated with Salesforce too
I used this CRM system for the middle and bottom parts of the funnel. For the top of the funnel we used Hubspot (Marketing) and Outreach (Sales) - these two were integrated with SugarCRM
I used this CMS platform both as an ultimate user (content manager) back in 2011 and as a Marketing Director 10 years after to scale our content and regional strategy and provide the smoothest way to run growth experiments and have a multilanguage website with a comprehensive SEO pack
I have 17 years in the B2B in my background doing Growth Marketing for SaaS companies such as B2B marketplace, procurement platform, e-invoicing solution, online accounting solutions, feedback management platform
MODIFI helps businesses manage international trade through its innovative digital platform, enabling sellers to receive payments instantly and offering buyers the option to pay up to 180 days later. The company now serves over 1,500+ businesses across more than 54 countries, spanning the major trading regions of Europe, Asia, and America.
Customer-Alliance β a Berlin-based Voice-of-the-Customer SaaS platform, 5000+ B2B clients across Europe.
B2B-Π‘enter β the biggest B2B marketplace, one of the top-20 digital companies in Russia (Forbes), 400k+ B2B customers, 185k+ transactions ($30b GMV) in 2018.
SKB Kontur β the leading B2B SaaS provider in Russia with a massive number of solutions, 6000+ employees, and 1M+ business customers.