Growth Product Manager with a passion for viral growth | Tinkoff Investments
Hi! My name is Alena and I'm Growth Product Manager at one of the top fintech ecosystems in the world. The mix of finance and investment background, creativity and value-based approach to product development makes me able to scale the growth of any product, even if it is your career strategy. I believe in customer-centered design of product strategy, continuous experiments and tests and always aim at growing the core business metrics. At the end of the day we all want to earn more money. Will be happy to help you if you have troubles with or advice on: - Growth Marketing/Growth Hacking/Growth Product Management - Growth and viral loops - Go To Market Strategy - Trends and Competitor Analysis - Career Strategy and smooth transition to PM If you have any other topics to discuss, just drop a message and we'll see! XO
Based on the numbers I always identify the bottle necks and levers to scale the growth that will result in increased conversion up to 10x after one test.
The top one skill of a successful Product Manager is being able to wear a hat of a customer and being and advocate of a customer when developing a flow and user experience. I've been driving customer centric initiatives for the last couple of years and can share the expertise in running Customer Development Interviews and searching for the bottle necks in User Experience.
Being a true visual by nature I always go for beautification of the interface so that user experience is better, smoother and shareable. Have experience in writing specs for designers using Tilda/Figma/Miro etc and can help you explain the need for redesign.
I can help with finding growth loops, identifying problematic funnel stages and generating growth hypotheses for conversion optimization. I have a lot of experience with designing viral loops and optimizing acquisition, measuring the results.
I can help with all aspects of product management: building the strategy and roadmap for product development/launch/growth, prioritization process (data-driven), specifications for development teams.
No product development strategy is possible without data. Amplitude is a great tool for analysis of the user behavior, trends, conversion over time and a bunch of other cool stuff.
Is used on a daily basis for task setting and in depth description of the future customer flow/marketing communication message for developers/system analysts/content teams
Yet again, no product development strategy can be built without data - combined with Amplitude Tableau is an amazing tool to build the report and watch for the insights.
I've been working in Hedge Fund closely with private investors, investing on my own to now develop and grow one of the best investments app in the world
At Tinkoff Investments I've been involved in all kinds of product management and growth work: setup of customer feedback collection & decision making processes, improving user experience and generating growth hypotheses, creating viral loops, tech product development and roadmapping the strategy for new products.
- Identified a deeper level need of consumers through qualitative and quantitative research and improved product positioning and messaging in paid ads and on-site. This resulted in a 30% increase in positive feedback in NPS. - Improved acquisition funnel metrics: up to 20% uplift in conversions across the funnel. - Approved Go To Market strategy for a new product launch in 2022.
- Launched 13 D2C brands in fashion, beauty, and home goods (e-commerce), finance, and food industries with ROI achieving 2000%. - Conducted customer development interviews, surveys, and analysis of product usage data which helped to reduce CAC 3X. - Designed and executed market research studies to increase monetization of the products, support product discovery and development.
- Launched the new investment product for investors with an initial capital of $10.000. - - Attracted $2 mln. for asset management services in less than a year. - Improved CR by 20% with an introduction of a YouTube channel for investors and a separate email flow for potential clients. - Was responsible for managing customer relationships, which allowed me to have a deeper understanding of clients' requirements to reduce CAC and CR of the sales team by 25%.