Alen Todorov

I honestly think that regardless of your seniority, you should also be a great individual contributor. You need to know how your marketing automation platforms work, how they connect, how Linkedin Ads targeting works, and what great copywriting and art direction look like.

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  Building a team

  I've built and managed both small and large marketing teams spanning 30+ people. I love working in small teams and outsourcing where possible. This way I can maintain close ties with my colleagues and provide a hands-on support.

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  Marketing automation

  I've used marketing automation software like Hubspot, Infinario (B2C), and custom-made integrations for 10 years now. I love building and thinking about them.

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  Product analytics

  I've used Heap for the past 5 years to track the feature usage for a mid-sized SaaS platform. I can't say I'm an expert yet—there are still a lot of things that I haven't figured out.

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  Segment

  11 years of experience

  Implemented Segment on large scale 5M+ ecommerce project in 2016 and also maintain the implementation and docs for the company I'm using right now. It used to be they were the only CDP but there are newer tools like Freshpaint now.

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  SaaS

  I've worked in B2B SaaS for 5 years with a focus on SEO agencies. My expertise includes product marketing, Linkedin Ads, Influencer Marketing, CRM management and CRO.

• https://alen.ro/notes/linkedin-desktop-targeting/