Leading Strategy & Planning team at Careem, also had a role in launch operations as well as in Corporate development.

Albane Berlin
Venture Builder, Operator & GTM Strategist | Ex-Strategy & Ops @ Uber
Bio
Building from 0 to 1 is hard : you don’t have to do it alone. Having a thought partner can save you months of trial and error. I bring 11+ years of experience across strategy consulting, venture building, innovation, and operations, helping companies launch, scale, and transform in the consumer space. I'd love to help you with the following areas: 1. Startup advisory & fundraising - Pitch decks that convert (investors, boards, partners) - Financial models & scenario planning - Fundraising strategy and storytelling 2. Market assessment & ideation - Market sizing, competitive landscape, opportunity mapping - New venture ideation (startup or corporate innovation) - Concept validation & business case development 3. Go-to-market strategy - Launch strategy (pricing, channels, positioning) - Customer acquisition & growth roadmap - Operating model design If you’re looking for a thought partner who can challenge your thinking, structure your vision, and execute with clarity, let's chat!
Expertise
Advice on funding
I’ve led fundraising for two startups in and am currently raising for my own online jewellery business. I support founders in identifying the right investors, crafting compelling narratives, and building investor-ready materials, including business plans and pitch decks.
Go to market strategy
In my career, I’ve built go-to-market strategies for both large companies (Careem/Uber in the Middle East) and early-stage startups, across B2B and B2C. From pricing strategy to channel selection and launch campaigns, I bring a structured, end-to-end approach to driving growth.
Idea validation
I’ve spent hours in a venture studio testing and validating ideas across desirability, feasibility, and viability. This led me to develop a hands-on method to quickly validate concepts and focus on what truly works.
Imposter syndrome
I’ve spent much of my career in high-pressure environments, often growing faster than I felt ready for. I’ve experienced the “fake it till you make it” feeling firsthand - and learned how to turn it into resilience and, ultimately, confidence. I’m happy to share practical ways to navigate and overcome imposter syndrome.
Leadership
I’ve led diverse teams in both corporate and startup settings, often working with technical and non-technical roles beyond my own background. My approach is to inspire rather than impose, and I’m passionate about sharing what I’ve learned about building aligned, motivated teams.
Toolkit

Notion
1 years of experienceI use Notion daily for both personal and work life. I can help you structure your setup, build efficient workflows, and create systems that are easy to maintain and actually useful.
Industries
Jewelry
I am currently co-founding an online jewellery platform in the Middle East, mostly focused on demi-fine and fine jewellery. My role focuses on building operations and associated tech.
Marketplace
During my time at Careem (Super App in the Middle East), I supported the launch of our quick commerce marketplace. I have experience in GTM and marketplace development.
Grocery
I have led the launch of grocery dark stores during my time at Careem. I have experience defining the assortment (category management) and defining the right value proposition for online grocery players.
Analytics
I love data and lead looking at data. Analytics are part of my daily routine : I identify trends, understand business health and leverage data for daily decisions.
Experience

Specializing in digital transformations and data analytics for CTM clients.