Alan Gleeson

CEO and Co-Founder Contento

London, United Kingdom (+00:00 UTC) Englishfrom Cork, Ireland
Usually responds in 4 days
Free
Price per hour
30 min
Time Blocks Available
4.56
6 reviews / 10 sessions
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-
Next availability
Not available in the next 30 days

Bio

I help B2B SaaS companies grow by ensuring that they are optimizing sales and marketing efforts. I have worked with clients who are bootstrapped through to clients on their Series C round, and have also worked with clients who have subsequently exited. More recently I've had leadership roles in a number of VC backed startups as either a Head of Marketing or Chief Marketing Officer. Key skills include: marketing strategy, resourcing, planning and prioritisation ( a key challenge for most resource constrained startups).

Expertise


  • Building a team

    I am currently building a remote team (mostly developers) as part of my journey as CEO of an early stage startup. This includes sourcing, onboarding, and retaining.

  • Content marketing

    I've been writing content for many years and have learned about how content can be a done effectively. My Medium account @alangleeson contains a lot of examples of topics that I am interested in and help to showcase how I approach content.

  • Product market fit

    I've worked with lots of companies who really struggle with Product - Market fit. Are you one of these? If yes feel free to get in touch and I'll happily share some of the insights I have gained working on this issue for a number of years. I've also written about this topic on my Medium account.

  • SEO

    A lot has been written about SEO and it remains an important element of most startups marketing plans. However, it is not as straight forward as it once was not least because Google continues to move the goal posts. Check out my recent Medium post on creating great content as it addresses what you need to know about SEO to succeed.

Toolkit


  • Google Analytics logo

    Google Analytics

    22 years of experience

    Despite me offering support primarily at the strategic end of the spectrum I do occasionally roll up my sleeves and get into the weeds. Google Analytics is a key tool to help understand the current context for the company.

  • Intercom logo

    Intercom

    12 years of experience

    Intercom is an impressive tool with an increasing range of functions that can help you communicate more effectively with existing clients. I'm happy to discuss some of the key benefits of deploying tools like this as part of your tech stack.

  • Semrush logo

    Semrush

    12 years of experience

    I like to use SEMrush to assess how companies are doing from an SEO perspective as well as to assess the competition. It is a pretty intuitive tool which offers great insights.

Experience

  • Contento

    CEO and Co-Founder
    contento.io

    Contento - A Modern CMS 100% Focused on Powering Websites

    Software
  • Work With Agility

    Chief Marketing Officer - B2B SaaS
    workwithagility.com

    - Range of roles - Significant experience - B2B SaaS - Bootstrap to Series C - See my website for details

    SaaSB2B
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