I'm a professional specializing in data-driven strategies that maximize business growth. My expertise includes CRM and marketing automation, customer retention, email marketing. By analyzing CRM data and web metrics combined with marketing tools, I develop impactful marketing proposals that enhance strategic initiatives.
Agnieszka Wojtkun
Data-Driven & CRM Marketing | E-mail | Marketing Automation | Data Analytics
Szczecin, Poland (+01:00 UTC) Polish, Englishfrom Szczecin, Poland
Usually responds in 9 hours
Free
Price per hour
30 min
Time Blocks Available
5.00
43 reviews / 44 sessions
Mon
02
Next availability
Agnieszka was incredibly helpful during our session. She helped me gain clarity on which CRM to choose, how to structure it for better efficiency, and how to approach email marketing strategically. Her advice was actionable, clear, and tailored to my needs — I left the session with a much clearer roadmap and concrete next steps. Highly recommend connecting with her if you're looking to level up your marketing operations!
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Mehdi RIFAT
Agnieszka was very helpful and highly professional. The session was practical and focused — strong expertise in HubSpot, email marketing, and CRM logic, with clear, data-driven feedback. She quickly identified structural gaps in our email outreach and gave concrete, realistic advice on sequencing, follow-ups, and lifecycle thinking without overengineering. Great balance of analytical depth and pragmatism. If you’re working on B2B email, CRM, or marketing automation fundamentals, this session brings real value. Highly recommended.
Alex Gontchar
Agnieszka was really sharp and quick to point out some key insights on the challenge that I was facing based on that data that we have, and she was also quick to suggest some potential ways to approach the challenges. What was surprising was how she viewed some of the challenges as positives and that really helped me to reframe the current state of our CRM and email marketing. Highly recommend!
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Qinny Chua
Bio
Hi there! I'm Agnieszka, a marketing expert and mentor who specializes in data-driven strategies. I help businesses increase their growth through CRM and marketing automation strategies, loyalty programs, customer retention and segmentation, e-mail marketing, and MarTech tools implementations. Customer data insights, experiments, and A/B tests, backed up with proper analytical evaluation, are my specialty. By analyzing CRM and web metrics, combined with aligned tools, I create data-driven proposals that give a fresh strategy boost 🚀. My expertise come from 10+ years of experience gained by working at a loyalty agency, an e-commerce company, a B2B/B2C SaaS company, and consulting projects for small-medium businesses. I have hands-on experience with SalesManago, Iterable, MailerLite, and Google Analytics, along with brief experience in Klaviyo, Brevo, MailChimp, and GetResponse. I am also PRINCE2 certified and have completed multiple Power BI courses, including advanced DAX. I can help you with: ✔ E-mail marketing strategy development & troubleshooting ✔ Choosing the right CRM and/or email marketing tools for your business size ✔ Optimizing your current e-mail/SMS drips and marketing automation workflows ✔ Crafting strategies for customer retention and segmentation ✔ Reframing your marketing KPIs and finding the right metrics to focus on ✔ Finding data-driven insights for your decisions All of it I ✨sprinkle✨ with my passionate, friendly, and energetic approach. Want to learn more about me? Check out my web page: http://agnieszkawojtkun.com/ I look forward to your call request, Agnieszka
Expertise
Email marketing
10 years of hands-on experience in e-mail marketing which I've gained both on the marketing agency & on the business side. My favorite e-mail marketing KPI? Unsubscribe Rate. Ask me why.
Go to market strategy
I had 6 years of experience working in an omnichannel FMCG company at a very early business stage. My main responsibility was to build their whole marketing strategy and digital presence. Eventually, they won 3 times Forbes Diamonds when I worked for them. Craving the same success? Drop me a call request.
Marketing automation
You name the software you use or want to use, I'll showcase how to map the customer lifecycle with an ROI-effective marketing automation strategy from scratch.
Operations
Over 10 years of hands-on experience in managing and executing marketing processes. Connecting technology, data streamlines, content specialists, designers, and IT professionals, who together turn marketing strategy into action.
Social media
There's no demand generation or lead acquisition without a properly built brand image & performance marketing on social media. With my 6 years of experience in this area, I'll help you choose the perfect social media channel mix for your business needs.
Technology and tools
The MarTech world is full of software & tools that seem to be essential. Choosing the right ones for your business needs without expertise is like going on blind. With my 10+ years of experience in the MarTech environment, I'll save you from losing money & time on tools that could not address your goals.
User research
Customer research and user research are the foundation of any digital business growth and a baseline for crafting CRM strategies. I believe, my 10 years of experience in obsessive dwelling in customer data and customer insights is the best asset and starting point for any business consulting I provide.
Toolkit
Klaviyo
14 years of experienceI am an e-mail marketing & marketing automation tech-savvy. I have hands-on experience in SalesManago and Iterable, and brief experience with MailerLite, MailChimp, Klaviyo, Brevo (prev. SendinBlue), and GetResponse. No matter the CRM/email tool you use, I'd be glad to help.
SendinBlue
14 years of experienceI am an e-mail marketing & marketing automation tech-savvy. I have hands-on experience in SalesManago and Iterable, and brief experience with MailerLite, MailChimp, Klaviyo, Brevo (prev. SendinBlue), and GetResponse. No matter the CRM/email tool you use, I'd be glad to help.
Asana
12 years of experienceOne of my favorite project management tools. Without Asana I would never survive and deliver anything during my 6 years of work at a wine e-commerce/omnichannel company.
GetResponse
14 years of experienceI am an e-mail marketing & marketing automation tech-savvy. I have hands-on experience in SalesManago and Iterable, and brief experience with MailerLite, MailChimp, Klaviyo, Brevo (prev. SendinBlue), and GetResponse. No matter the CRM/email tool you use, I'd be glad to help.
Google Analytics
14 years of experienceOne of the first things that data-driven marketers should open in the morning is Google Analytics. And I've been doing so since 2013. Google web analytics keeps no secrets from me.
Hubspot
14 years of experienceI am an e-mail marketing & marketing automation tech-savvy. I have hands-on experience in SalesManago and Iterable, and brief experience with MailerLite, MailChimp, Klaviyo, Brevo (prev. SendinBlue), and GetResponse. No matter the CRM/email tool you use, I'd be glad to help.
Mailchimp
14 years of experienceI am an e-mail marketing & marketing automation tech-savvy. I have hands-on experience in SalesManago and Iterable, and brief experience with MailerLite, MailChimp, Klaviyo, Brevo (prev. SendinBlue), and GetResponse. No matter the CRM/email tool you use, I'd be glad to help.
Industries
B2C
Throughout 10+ years of experience, I had an opportunity to work on or consult projects for various clients from the B2C sector - companies from retail, e-commerce, automotive, financial, and digital branches.
Analytics
Customer insights & marketing analytics is what in my opinion drive well-thought business decisions. Working with data also makes my job interesting and fun.
Email Marketing
There's no cheapest marketing channel than e-mail marketing. I've been working with e-mail marketing communication since 2011 and I still claim that it's one of the most efficient channels any company should combine in their marketing-mix strategy.
E-Commerce
I have 6 years of experience working directly in e-commerce & omnichannel branch. From 2015 to 2021 I took the role of marketing manager with CRM leader responsibilities in an omnichannel FMCG company that I helped with aiming for business success proven by winning 3 times Forbes Diamonds.
Retail
Very close to FMCG yet different. I have experience advising on implementing marketing automation and social media projects for small & medium retail e-commerce businesses.
Fast-Moving Consumer Goods
During my 6 years journey in the FMCG branch, I observed many marketing & business angles of the wine omnichannel operations, starting from law restrictions, creating a portfolio & managing logistics, building a go-to-market strategy, and ending with increasing CLTV & maintaining loyalty.
A/B Testing
I found A/B testing a basic rule for any marketing strategies in the digital world if it is supposed to be effective & we want to measure our efforts properly.
Digital Marketing
I've been working in the digital world for 10+ years already. My approach is to maximize the potential of marketing data & customer databases by combining customer insights, sales & marketing results, business KPIs, web metrics, and psychological knowledge into top-tier marketing proposals.
Loyalty Programs
Loyalty marketing was my primary choice when I started my professional career at a marketing and loyalty agency in 2011. Co-managing the loyalty program for Toyota in Poland, executing and observing how well-thought engagement and lead nurturing strategy can keep customers in a years-long lifecycle gave me a solid loyalty and CRM background.
CRM
CRM marketing is my years-long specialty and field of expertise. I took my first steps in CRM when I joined a marketing & loyalty agency in 2011 and where I was responsible for ongoing e-mail marketing communication for a couple of clients. Then, I joined an omnichannel FMCG company where, as a Marketing Manager with CRM lead responsibilities, I could test all of my CRM ideas and prove their efficiency on their business results.
Marketing Automation
One of my favorite parts of CRM & digital strategies is when marketing automation enters the room. I advised or hands-on worked with a couple of marketing automation software and with each experience I'm sure there's a lot of potential for ROI & income increase that each company can discover for themselves in the MarTech world.
Experience
Co-executing in Iterable a communication plan of email, SMS, push, and in-app messages for the US and European markets. Proposing a new A/B experiment analysis framework. Unlocking data insights to optimize campaign and workflow performance, based on Power BI and Iterable data.
6 years of experience in developing and implementing CRM strategy to enhance retention and sales in e-commerce. Proficient in SalesManago and utilizing social media. Executive of brand & GTM strategy, incl. social media, affiliations, offline events &franchise partnerships.
E-CommerceEmail marketingFast-Moving Consumer GoodsWine And SpiritsA/B TestingB2CB2BI was part of the executive team for Toyota's loyalty program. My role involved designing and executing newsletters, email campaigns, and SMS campaigns aimed at enhancing customer engagement and the customer lifecycle. I also work on 360-degree marketing projects and manage SEM campaigns in the Polish and Swedish markets.
Loyalty ProgramsMarketingEmail marketingMarketing Automation