I'm a professional specializing in data-driven strategies that maximize business growth. My expertise includes CRM and marketing automation, customer retention, email marketing. By analyzing CRM data and web metrics combined with marketing tools, I develop impactful marketing proposals that enhance strategic initiatives.
Agnieszka Wojtkun
Data-Driven CRM & Marketing Strategist | Email | Marketing Automation | Data | GTM
Szczecin, Poland (+01:00 UTC) Polish, Englishfrom Szczecin, Poland
Usually responds in 9 hours
Free
Price per hour
30 min
Time Blocks Available
5.00
43 reviews / 44 sessions
Mon
23
Next availability
Agnieszka was incredibly helpful during our session. She helped me gain clarity on which CRM to choose, how to structure it for better efficiency, and how to approach email marketing strategically. Her advice was actionable, clear, and tailored to my needs — I left the session with a much clearer roadmap and concrete next steps. Highly recommend connecting with her if you're looking to level up your marketing operations!
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Mehdi RIFAT
Agnieszka was very helpful and highly professional. The session was practical and focused — strong expertise in HubSpot, email marketing, and CRM logic, with clear, data-driven feedback. She quickly identified structural gaps in our email outreach and gave concrete, realistic advice on sequencing, follow-ups, and lifecycle thinking without overengineering. Great balance of analytical depth and pragmatism. If you’re working on B2B email, CRM, or marketing automation fundamentals, this session brings real value. Highly recommended.
Alex Gontchar
Agnieszka was really sharp and quick to point out some key insights on the challenge that I was facing based on that data that we have, and she was also quick to suggest some potential ways to approach the challenges. What was surprising was how she viewed some of the challenges as positives and that really helped me to reframe the current state of our CRM and email marketing. Highly recommend!
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Qinny Chua
Bio
Your CRM is running, your emails are going out - but something's still not clicking. Maybe retention is low, data makes little sense, you're not sure if you're using the right tools, or email content is not landing. I've been there with businesses of all sizes. Hi, I'm Agnieszka - let's look at what's actually going on and figure out together how I can help. Over the past 10+ years, I've worked on CRM and email marketing strategy, marketing automation, data analysis, and GTM foundations. I help turn messy marketing stacks and broken funnels into organized processes and real results - based on data, not guesswork. 💡 Here's what we can work on ▪️Email marketing - strategy, setup, copywriting, or troubleshooting ▪️Picking the right CRM or email tool for your business (without overengineering) ▪️Diagnosing drop-offs across the customer journey ▪️Optimizing email/SMS automation workflows ▪️Segmentation and retention strategies ▪️Making sense of your data and defining KPIs that matter ▪️GTM foundations - buyer personas, ICP, lead gen + CRM integration ▪️Feedback on CRM, analytics, and AI tools - from a practitioner's perspective 🚀 Results I've driven ▪️Helped a B2B software house structure their outreach strategy and build foundations for scalable automated lead nurturing - moving from ad hoc to repeatable process ▪️Designed a structured A/B testing and experimentation framework for a SaaS company ▪️Rebuilt a B2B lead database of 1,200+ contacts via paid lead magnets + automated nurture - achieving 4 PLN CPA and 209% ROI ▪️Drove a 190% YoY increase in orders generated through automation journeys (e-commerce) ▪️Increased CLTV by 5% within a targeted segment using behavior-driven lifecycle automation backed by RFM analysis (e-commerce) 🧰 My background I've worked across a loyalty agency, e-commerce, B2B/B2C SaaS, and consulting - so I understand challenges at very different business structures and stages. 🛠️ Toolkit Hands-on experience with SalesManago, Iterable, and MailerLite; familiar with HubSpot (HubSpot Marketing Hub Software certified), Klaviyo, Brevo, Act-On, and GetResponse. Analytics: Google Analytics, Power BI (incl. advanced DAX). PRINCE2 certified. All of it I ✨ sprinkle ✨ with my friendly and energetic approach. Expect a passionate and pragmatic session with clear next steps you can actually execute. Looking forward to talking with you on the call! Agnieszka http://agnieszkawojtkun.com/
Expertise
Email marketing
10 years of hands-on experience in e-mail marketing, gained both on the agency and business side- across e-commerce, SaaS, and loyalty programs. I've built and optimized campaigns, drip sequences, and designed automation workflows backed up with data-driven personalization. My favorite e-mail marketing KPI? Unsubscribe Rate. Ask me why.
Go to market strategy
I help map the market landscape, define buyer personas and ICP, and integrate lead gen with CRM - so marketing and sales are aligned from day one. I've done this from scratch - including 6 years at an early-stage FMCG company where I built their entire marketing strategy. They won Forbes Diamonds three times.
Marketing automation
Marketing automation is only as good as the strategy behind it. You name the software you use or want to use, I'll showcase how to map the customer lifecycle with an ROI-effective marketing automation strategy from scratch.
Operations
Over 10 years of hands-on experience in managing and executing marketing processes. Connecting technology, data streamlines, content specialists, designers, and IT professionals, who together turn marketing strategy into action.
Social media
There's no demand generation or lead acquisition without a properly built brand image & performance marketing on social media. With my 6 years of experience in this area, I'll help you choose the right channel mix and make sure your social media efforts feed directly into your CRM for a complete picture of your customer journey.
Technology and tools
The MarTech world is full of software & tools that seem to be essential. Choosing the right ones for your business needs without expertise is like going on blind. With my 10+ years of experience in the MarTech environment, I'll save you from losing money & time on tools that could not address your goals.
User research
Customer and user research are the foundation of any digital growth strategy - and the starting point for everything I do. After 10+ years of working closely with customer data and insights, I've learned that the right questions asked early save a lot of time and money later.
Toolkit
Klaviyo
14 years of experienceI am an e-mail marketing & marketing automation tech-savvy. I have hands-on experience in SalesManago and Iterable, and brief experience with MailerLite, MailChimp, Klaviyo, Brevo (prev. SendinBlue), and GetResponse. No matter the CRM/email tool you use, I'd be glad to help.
SendinBlue
14 years of experienceI am an e-mail marketing & marketing automation tech-savvy. I have hands-on experience in SalesManago and Iterable, and brief experience with MailerLite, MailChimp, Klaviyo, Brevo (prev. SendinBlue), and GetResponse. No matter the CRM/email tool you use, I'd be glad to help.
Asana
12 years of experienceOne of my favorite project management tools. Without Asana I would never survive and deliver anything during my 6 years of work at a wine e-commerce/omnichannel company.
GetResponse
14 years of experienceI am an e-mail marketing & marketing automation tech-savvy. I have hands-on experience in SalesManago and Iterable, and brief experience with MailerLite, MailChimp, Klaviyo, Brevo (prev. SendinBlue), and GetResponse. No matter the CRM/email tool you use, I'd be glad to help.
Google Analytics
14 years of experienceOne of the first things that data-driven marketers should open in the morning is Google Analytics. And I've been doing so since 2013. Google web analytics keeps no secrets from me.
Hubspot
14 years of experienceI am an e-mail marketing & marketing automation tech-savvy. I have hands-on experience in SalesManago and Iterable, and brief experience with MailerLite, MailChimp, Klaviyo, Brevo (prev. SendinBlue), and GetResponse. No matter the CRM/email tool you use, I'd be glad to help.
Mailchimp
14 years of experienceI am an e-mail marketing & marketing automation tech-savvy. I have hands-on experience in SalesManago and Iterable, and brief experience with MailerLite, MailChimp, Klaviyo, Brevo (prev. SendinBlue), and GetResponse. No matter the CRM/email tool you use, I'd be glad to help.
Industries
B2C
Throughout 10+ years of experience, I had an opportunity to work on or consult projects for various clients from the B2C sector - companies from retail, e-commerce, automotive, financial, and digital branches.
Analytics
Customer insights & marketing analytics is what in my opinion drive well-thought business decisions. Working with data also makes my job interesting and fun.
Email Marketing
There's no cheapest marketing channel than e-mail marketing. I've been working with e-mail marketing communication since 2011 and I still claim that it's one of the most efficient channels any company should combine in their marketing-mix strategy.
E-Commerce
I have 6 years of experience working directly in e-commerce & omnichannel branch. From 2015 to 2021 I took the role of marketing manager with CRM leader responsibilities in an omnichannel FMCG company that I helped with aiming for business success proven by winning 3 times Forbes Diamonds.
Retail
Very close to FMCG yet different. I have experience advising on implementing marketing automation and social media projects for small & medium retail e-commerce businesses.
Fast-Moving Consumer Goods
During my 6 years journey in the FMCG branch, I observed many marketing & business angles of the wine omnichannel operations, starting from law restrictions, creating a portfolio & managing logistics, building a go-to-market strategy, and ending with increasing CLTV & maintaining loyalty.
A/B Testing
I found A/B testing a basic rule for any marketing strategies in the digital world if it is supposed to be effective & we want to measure our efforts properly.
Digital Marketing
I've been working in the digital world for 10+ years already. My approach is to maximize the potential of marketing data & customer databases by combining customer insights, sales & marketing results, business KPIs, web metrics, and psychological knowledge into top-tier marketing proposals.
Loyalty Programs
Loyalty marketing was my primary choice when I started my professional career at a marketing and loyalty agency in 2011. Co-managing the loyalty program for Toyota in Poland, executing and observing how well-thought engagement and lead nurturing strategy can keep customers in a years-long lifecycle gave me a solid loyalty and CRM background.
CRM
CRM marketing is my years-long specialty and field of expertise. I took my first steps in CRM when I joined a marketing & loyalty agency in 2011 and where I was responsible for ongoing e-mail marketing communication for a couple of clients. Then, I joined an omnichannel FMCG company where, as a Marketing Manager with CRM lead responsibilities, I could test all of my CRM ideas and prove their efficiency on their business results.
Marketing Automation
One of my favorite parts of CRM & digital strategies is when marketing automation enters the room. I advised or hands-on worked with a couple of marketing automation software and with each experience I'm sure there's a lot of potential for ROI & income increase that each company can discover for themselves in the MarTech world.
Experience
Co-executing in Iterable a communication plan of email, SMS, push, and in-app messages for the US and European markets. Proposing a new A/B experiment analysis framework. Unlocking data insights to optimize campaign and workflow performance, based on Power BI and Iterable data.
6 years of experience in developing and implementing CRM strategy to enhance retention and sales in e-commerce. Proficient in SalesManago and utilizing social media. Executive of brand & GTM strategy, incl. social media, affiliations, offline events &franchise partnerships.
E-CommerceEmail marketingFast-Moving Consumer GoodsWine And SpiritsA/B TestingB2CB2BI was part of the executive team for Toyota's loyalty program. My role involved designing and executing newsletters, email campaigns, and SMS campaigns aimed at enhancing customer engagement and the customer lifecycle. I also work on 360-degree marketing projects and manage SEM campaigns in the Polish and Swedish markets.
Loyalty ProgramsMarketingEmail marketingMarketing Automation